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Bronco Pitch

Faucet attachment that cuts down on grease wins WMU’s business pitch competition.
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Video of It’s time to Rethink Smart. Are you ready?

Rethink Smart.

It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. We call it Rethink Smart. Are you ready?

Are you a creative, driven individual interested in building or managing your own business? The entrepreneurship major at Western Michigan University's Haworth College of Business may be right for you! You’ll learn to identify entrepreneurial opportunities and build a viable business through developing capabilities in idea generation, opportunity recognition, resource acquisition and financial management. Whether you’re an aspiring entrepreneur or interested in working for a small business, the entrepreneurship major will arm you with the skills vital for success.

Experiential learning: You will be encouraged to develop your ideas and attend or compete at premier entrepreneurial and innovation events. In addition, WMU Haworth offers:

Starting Gate, the student business accelerator
Bronco Pitch Competition, a business pitch competition
Entrepreneurship Forum, a monthly community event

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100%

of graduates are employed or in graduate school within 3 months
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11

entrepreneurship-focused courses
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$25,000

in Starting Gate Funding
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6+

scholarships
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Team members for The Lux Scrub, Rachel Millett, Julia Haas, Mandy Sorensen and Paige Roden, stand together in a hallway in Schneider Hall.

Faucet attachment cuts down on grease and the competition at Bronco Pitch

WMU students pitched their innovative business ideas for the opportunity to win $5,000 in prizes at the Bronco Pitch Competition, which was held in person at the Haworth College of Business.

The exterior of Schneider Hall.

Business fraternity receives multiple recognition awards for excellence

The Western Michigan University chapter of the Delta Sigma Pi professional business fraternity, Epsilon Omicron, won several awards during the October 2021 Virtual LEAD School. The chapter’s accomplishment of receiving not one but three awards speaks to its commitment to excellence in promoting the ideals of the fraternity through consistent, focused actions and activities.

Photo of Irene Roberts

Student skin care company claims entrepreneurship award

WMU student Irene Roberts was recently named the recipient of the Wendell Christoff Award, which honors students in Starting Gate who use their talent to create opportunities for others through their entrepreneurial endeavors. Roberts's business, Transparent Beauty Company, is an eCommerce beauty retailer that focuses on helping customers pinpoint the ingredients that irritate their sensitive skin.

Dennivan Brunt stands in front of monitor in conference room wearing dark suit

Entrepreneurship students take the stage for Demo Day 2022

April 21

Four students in the Starting Gate program bravely took the stage during Demo Day 2022 to present their businesses to an audience of faculty, students and community members.

Two masked students standing in hallway under stock ticker

Business magazine

June 21

Meeting disruption with innovation and resilience: The 2021 edition of Business magazine is now available. Read the issue.