Public Relations

Western Michigan University's certificate in public relations program allows students in the strategic communication major to earn a certificate in public relations. The addition of the 15-credit-hour certificate to the major allows students an opportunity to further specialize within the major and provides added expertise and credentials through a formal certificate.

This certificate will provide you with: 

  • Oral and written communication skills 
  • Leadership skills 
  • The ability to create and conduct effective, ethically sound, and socially responsible public relations strategies and campaigns

Beyond the classroom

You can also gain valuable networking and professional development opportunities through student and community organizations, and your participation in the WMU Signature program.

After you graduate

WMU graduates with a strategic communication major and a certificate in public relations may enjoy careers in: 

  • Media relations 
  • Media/social media analysis 
  • Special events management  
  • Social media strategy

Where is this program offered?

  • Kalamazoo

Other programs of interest