Bachelor of Arts in Strategic Communication
From day one you'll be provided with a strong and rigorous foundation, preparing you with the knowledge, skills, and expertise in internal and external communication. Our integrated approach will prepare you for a range of careers in the communication and business fields where you will thrive personally and professionally. In fact, 94% of communication graduates are employed full or part time – or continuing their education within three months of graduation.
This integrated approach meets the 21st century market demand for increased flexibility and breadth of communication competencies in today's communication specialists. You will complete a common set of foundations and core courses and add on a concentration in diversity and inclusion, leadership and teamwork, new media and technology, or public relations.
(Note: the online format only allows for a certification in public relations).
After graduating, you will be able to:
- Employ practical skills to assess, adapt and display strategic oral, written and digital communication according to key constituencies, goals and context.
- Engage in evidence-based problem solving and critical thinking about communication at individual, team, organizational and societal levels.
- Demonstrate the ethical, legal and social responsibilities of public communication professionals in a diverse world.
Through our program, you will have opportunities to engage in undergraduate research and work with professionals in your field of interest. Faculty support, along with academic and career advising, will help you make smart choices for your future.
Formats: in-person or online
Credits required: 39 (of 120 university credits)
Minimum overall GPA: 2.5
Beyond the classroom
As a strategic communication student at Western Michigan University, you may elect to participate in an internship for academic credit. You can also gain valuable networking and professional development opportunities through student and community organizations, including our Public Relations Organization or the Student Media Group. Students are also encouraged to participate in the WMU Signature program.
Building tomorrow's leaders
Designed with industry feedback, WMU's strategic communication program will prepare you for positions such as communication specialist, social media analyst, public relations practitioner or consultant, special events director, human resources associate and many more.
Career and student employment services is here to help you in your career planning. Dedicated career advisors will assist you with exploring career options, job and internship searches, interviewing, negotiating and more. Explore the many resources—both virtual and in person—available to you.
WMU offers a variety of minors to fit your needs.
- User experience/human-computer interaction
- Business analytics
- Creative writing
- Nonprofit leadership
- Political science
- Global & international studies
- Human resources management
NOTE: Not all minors listed are available online. Please check with your advisor for the most up-to-date programming.
Call to action.
Success for a lifetime No matter your goals, our innovative educational approach – delivered by distinguished faculty in dynamic formats – gives you the foundation you need to succeed.
Get in touch with us
Whether you're interested in enrolling in one of our undergraduate programs, pursuing a graduate degree or just curious about Western Michigan University, we’d love to hear from you.