Bachelor of Arts in digital media and journalism

Interested in storytelling and reporting the news that shapes our communities? The digital media and journalism major at Western Michigan University prepares students to gather information, tell compelling stories and communicate clearly across today’s digital media platforms. Choose an emphasis in journalism, digital media production or media management and technology to customize your degree to your passions.

100%

of digital media and journalism majors felt that their instructors cared about them as people. 

—2024-25 Career Outcomes Report

9 out of 10

students in the School of Communication participate in internships and experiential-learning opportunities. 

—2024-25 Career Outcomes Report

$1 million

newly renovated media suite with state of the art TV studio, control room, broadcasting equipment, podcast studio and more to take journalism students' experience to the next level. 

Pursue a B.A. in digital media and journalism

The digital media and journalism major in the School of Communication at Western Michigan University prepares students with the interdisciplinary media and information technology competencies required for effective 21st-century communication. This major builds a strong foundation of critical thinking and social responsibility. To complete the major, students then choose one of three sub-discipline emphases: journalism, digital media production, or media management and media technology.

This program will provide you with:

  • Practical skills in journalism, the media professions or media and technology management
  • Understanding of the current media industry and the application of technology in communication
  • Analytical and critical thinking skills related to media messages and media systems

What you'll learn

The digital media and journalism major introduces students to the foundations of communication, media systems and journalism before moving into advanced topics such as media ethics or freedom of expression. Students then select an emphasis in journalism, management and technology or communication in media professions to build specialized skills. Elective coursework allows students to further explore media-related topics across the School of Communication while tailoring the program to their career goals.

Where you'll be after graduation

WMU graduates with degrees in digital media and journalism are prepared for careers as

  • Digital or broadcast journalists
  • News editors
  • Innovation technology managers
  • Broadcast/cable television producer or managers
  • Web designers
  • Press relations specialists

Students are supported throughout their career preparation by Career and Student Employment Services, which offers one-on-one career coaching, résumé and cover letter reviews, practice interviews and access to job and internship opportunities through the Handshake platform.
 

What others have achieved

Meet other digital media and journalism students and alumni who are putting their skills into action at Western Michigan University and beyond. 

Making the most of your learning experience

Digital media and journalism majors have many opportunities for experiential learning that allow them to apply classroom knowledge in real-world settings. These can include internships with local news outlets, contributing to student media like Western Herald or WIDR, on-campus communications roles, and more. Experiences like these help students build professional portfolios, develop practical skills, and form connections that support future careers in journalism, media, public relations, marketing, and beyond.

Erin Flynn interviewing aviation student Laila Stein.

What scholarships are available for a digital media and journalism degree?

In addition to WMU's numerous scholarships for merit and financial aid, the School of Communication offers a variety of scholarships for personal and academic achievement. Recipients are recognized at an annual School of Communication awards ceremony, where you will have the opportunity to connect with other students and faculty.

Frequently asked questions

A degree in digital media and journalism will equip you with skills in communication and media literacy essential to navigating rapid advancements in news and social media. You will succeed in careers in press relations, newspaper editing, print or broadcast journalism, web design and more.

Yes! You have the option to complete an internship for credit toward your major, and the School of Communication faculty are happy to connect you with resources to help you gain the best professional experience.

Learn more about School of Communication internship opportunities

Yes! The School of Communication offers various merit scholarships across its degree programs, some of which are restricted by major. 

Learn more about School of Communication scholarship requirements

Yes! Students with any major in the School of Communication can apply to complete an accelerated master's degree in communication. You may take up to 12 credit hours of graduate courses in your senior year that count toward both your bachelor's and master's programs, then complete your remaining master's degree courses in just a year after finishing your bachelor's degree.