100%
of Communication Studies majors are working or continuing their education.
100%
of School of Communication students had instructors who made them excited about learning
9 out of 10
students in the School of Communication participate in internships and experiential-learning opportunities.
Pursue a B.A. in communication studies
The communication studies major in the School of Communication at Western Michigan University is designed to give you a background in communication while providing the opportunity to learn about media, public relations, and organizational communication, among other elements of the discipline. Depending on your interests and the elective courses you choose to take, as well as additional majors and/or minors, you may pursue a wide range of career options.
Benefits of the program
The communication studies major equips you with the following skills:
- Influence of media and strategy
- Team building
- Decision-making
- Conflict resolution
- Problem-solving
- Communication ethics
- Interactive media
- Communication Theory
- Leadership communication
- Nonverbal communication
- Public speaking
- Group communication
- Event planning
- Public relations
- Methods of persuasion
- Organizational analysis
- News, public affairs and society
- Intercultural communication
- Gender and communication
What you'll learn
As a communication studies major, students learn how people create, share, and interpret messages in personal, social, and media contexts. The program introduces foundational theories of human communication, media and telecommunications, and communication research methods. Students also develop skills in analyzing media, writing, leadership communication, and understanding communication in specific areas such as family or health contexts.
Where you'll be after graduation
Communication Studies graduates develop strong skills in writing, media analysis, research, and strategic communication that prepare them for a wide range of careers. Recent graduates have gone on to roles such as marketing managers, account executives, and talent acquisition specialists at organizations like Meijer, Target, and The Walt Disney Company. Students are supported throughout their career preparation by Career and Student Employment Services, which offers one-on-one career coaching, résumé and cover letter reviews, practice interviews, and access to job and internship opportunities through the Handshake platform.
What others have achieved
Meet other communication studies students who are putting their skills into action at Western Michigan University and beyond.
Making the most of your learning experience
Communication studies majors have many opportunities for experiential learning that allow them to apply classroom knowledge in real-world settings. These can include internships with local news outlets, contributing to student media like Western Herald or WIDR, on-campus communications roles and more. Experiences like these help students build professional portfolios, develop practical skills and form connections that support future careers in media, public relations, marketing and beyond.
What scholarships are available for a communication studies degree?
In addition to WMU's numerous scholarships for merit and financial aid, the School of Communication offers a variety of scholarships for personal and academic achievement. Recipients are recognized at an annual School of Communication awards ceremony, where you will have the opportunity to connect with other students and faculty.
