Sport Management

Western Michigan University’s sport management major is designed to prepare you to work in sport organizations at the interscholastic, intercollegiate, professional and recreational levels. As a student in this program, you will take courses in many different departments within the University to gain the background required to enter the field of sport management. This program requires a minor in coaching, communication, event management, general business, journalism or another related minor with faculty approval.

Beyond the classroom

If you choose to major in sport management at WMU, you will be encouraged to work with area sport organizations, either as part of a class or as a paid or volunteer employee. You will be given multiple opportunities to get involved with sport organizations at the University and other local schools and agencies, as well as professional sport organizations within Kalamazoo and the surrounding areas.

As a sport management student at WMU, you will be required to complete a supervised practicum of 225 hours to allow you to get a feeling for the field. Upon completion of your coursework, a 600-hour internship will be required, which may be completed in Kalamazoo or with any sport organization in the world.  

After you graduate

Recent sport management graduates are working as:

  • Corporate partnerships manager
  • Director of basketball operations
  • Facility and event manager
  • Marketing director
  • Public relations assistant
  • Sales director
  • Team quality control analyst
  • Ticket sales and fan development

Organizations employing WMU sport management graduates include:

  • Arkansas State University
  • Detroit Lions
  • Legacy Global Sports
  • University of Minnesota
  • Western Michigan University
  • Branch Gymnastics
  • Grand Rapids Danger
  • Suburban Collection Showplace
  • Kansas City Legends

Career Outcomes

Where is this program offered?

  • Kalamazoo

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