Brandon Carlin

Sport Management – B.S.

This program is offered in-person.

The sport management major, offered through Western Michigan University's Department of Human Performance and Health Education, provides the student with the academic preparation and practical training required for success in the sport industry. Specifically, it prepares students for careers in professional sports, college athletics, amateur sports, youth sports or corporate positions with a sport-related component. Job functions in the sport industry include facility management, sport promotion and marketing, sport media, customer or community relations, sport sponsorship, licensing, sport information and sport law, etc.

Upon completion of all the program requirements, students will receive a bachelor's degree and a minor in one of several options including general business, communication, coaching, or event management. 

"The program is amazing and the faculty are so supportive of their students."

- Warda, student (learn more)

  • 83% 83% of 2022-23 graduates working full time have a job related to their degree.

  • 100% 100% of sport management students complete an internship or field experience.

  • Minor Built-in minor in business, coaching, journalism, event management and more.

  • NASSM Designed to meet or exceed national standards set forth by the NASSM accrediting body.

Engage with the industry

Video of Field Trip to WMU's Esports Arena with the sport management students

Take a tour of the Esports Arena with Dr. Colin Cork and our sport management students. 

More from the Field Trip Friday series.

Additional information

  • Study abroad

    Students are encouraged to pursue additional educational opportunities through one of many study abroad options offered by the HPHE department or WMU in general.

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  • WMU signature

    All WMU students have the option to stand out with an integrative learning project in one of several pathways including health and wellness, entrepreneurship, leadership and more!

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  • Visit campus

    There's simply no substitute for seeing WMU for yourself and experiencing a little slice of what makes WMU so unique and beloved. In-person and virtual tours are available.

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Faculty