Sport Management Concentration


Program overview

This program is offered in-person.

The sport management concentration, offered through Western Michigan University's Department of Human Performance and Health Education, provides the student with the academic preparation and practical training required for success in the sport industry. Specifically, it prepares students for careers in professional sports, college athletics, amateur sports, youth sports or corporate positions with a sport-related component. Job functions in the sport industry include facility management, sport promotion and marketing, sport media, customer or community relations, sport sponsorship, licensing, sport information and sport law, etc.

Upon completion of all the program requirements, students will receive a bachelor's degree with a major in sport/recreation management and a minor in one of several options including general business, communication, coaching, or event management. 


Graduates from in the sport management program will find employment in a variety of settings in the sport industry, sport facilities, intercollegiate athletic departments, sports clubs, interscholastic athletic programs, professional sports teams and leagues, sporting goods manufacturers and retail stores, amateur sports or athletic associations, sport marketing or public relations firms, sport radio or TV or magazines, etc.

Internship and Practicum

100% of recreation/sport management students complete an internship or field experience. It is recommended that students complete their internship during their senior year. 



Related Resources