Sport Management Concentration

Bachelor of science

student tossing football at waldo stadium

The sport management concentration, offered through Western Michigan University's Department of Human Performance and Health Education, provides the student with the academic preparation and practical training required for success in the sport industry. Specifically, it prepares students for careers in professional sports, college athletics, amateur sports, youth sports or corporate positions with a sport-related component. Job functions in the sport industry include facility management, sport promotion and marketing, sport media, customer or community relations, sport sponsorship, licensing, sport information and sport law, etc.

Upon completion of all the program requirements, students will receive a bachelor's degree with a major in sport/recreation management and a minor in one of several options including general business, communication, coaching, or event management.


Graduates from in the sport management program will find employment in a variety of settings in the sport industry, sport facilities, intercollegiate athletic departments, sports clubs, interscholastic athletic programs, professional sports teams and leagues, sporting goods manufacturers and retail stores, amateur sports or athletic associations, sport marketing or public relations firms, sport radio or TV or magazines, etc.


The curriculum for the sport management concentration consists of five parts: university general education courses, required cognates, required HPHE (major) courses, and related electives. For class listings, program guides and other resources, visit the advising page for the sport management major.

Internship and practicum

An internship is required for all the students in the program. It is recommended that the student complete the internship requirement in their senior year.
Internship information Practicum information

Internship Portfolios

Starting Fall 2017, Portfolios (Notebooks) for Undergraduate and Graduate Internships (HPHE 4990 and HPHE 7120) must be electronic. Further details, and all reports necessary for the internships, are available at:
HPHE 4990
HPHE 7120


Related Resources

Sport management resources

Careers in sport management

Contact us

For additional information regarding the recreation program and its two concentrations, please contact Dr. Jim Lewis.