Bronco Experiential Entrepreneurship Program
In partnership with Advia Credit Union and Arbor Financial Credit Union, students in the Haworth College of Business get hands-on experience creating and running a profitable venture.
Participants develop a WMU-branded product from concept to customer, then donate all profits to WMU Montgomery Essential Needs to help with unmet needs.
What you'll do
- Ideate and design a new WMU-licensed product
- Source manufacturers and navigate licensing agreements
- Secure financing by pitching to commercial loan officers
- Develop and execute marketing, sales and distribution strategies
- Donate 100% of profits to WMU Montgomery Essential Needs
Course framework
The program is built around the three core courses of the entrepreneurship minor.
Management 2140: Exploring Entrepreneurship
- Identify promising WMU-licensed products
- Conduct customer discovery and market research
- Secure a manufacturer and set pricing and marketing strategies
Finance 2420: Entrepreneurial Finance
- Assemble a commercial loan package
- Present your plan to Advia Credit Union and Arbor Financial Credit Union
- Aim to secure the funding needed for marketing and production
Management 3140: Small Business Management
- Launch your business and implement your commercialization strategy
- Oversee production, sales and distribution
- Measure performance and iterate for growth
Ready to turn your entrepreneurial idea into impact? Join the Bronco Experiential Entrepreneurship Program and make a real difference—on campus and beyond.
Sponsors of the program
Entrepreneurial opportunities at WMU
Starting Gate
Under the guidance of the Department of Management within the Haworth College of Business, this student business accelerator is open to all WMU students through a competitive application process in which students must demonstrate a promising idea for a product or service, which can be launched within a short period of time. Starting Gate gives students rich and valuable resources to develop their startup companies, providing a fast track to business launch.