Session Details
—Digital Marketing Director, Meijer
Emotional Intelligence Track with Dr. Laura Lee Larson
- Uses colorful, practical language that is easy to use and remember.
- Creates a common communication framework.
- Provides data on stress behaviors and how they impact performance.
- Takes people development to the next level.
- Goes from the “big picture” to the specific, measuring four colors, eight aspects and 24 qualities.
Key Benefits:
- Trait not Type - No Labels!
- Embraces Paradox: Recognizes that individuals may have opposite, competing and contradictory aspects of their personality, e.g., introversion and extraversion
- Based on “Big Five” research and the “Best of Jung”
- Measures Three Personas
- Underlying - Your Natural Self
- Everyday - Your Conscious Self
- Overextended - You Under Stress
Leadership Track
The New Paradigm of Leadership with Dr. David Flanagan
In a complex and ever changing world, leadership has never been more crucial. This talk will focus on what leadership has come to mean in the 21st century. It will also highlight skills and attitudes individuals need to develop to truly be effective leaders in today's environment.
A Leaders Guide to Strategic Risk Management with Dr. David Flanagan
Leaders need to be optimistic about their organization’s strategy, but the future of any single business/project is subject to risk and uncertainty. Effective leaders don’t worry about risk ... they work to manage it! Strategic risk management is the process of systematically scanning the environment for seemingly "unlikely" events which can result in large negative consequences and preparing appropriately. This session will discuss the need for strategic risk management in a chaotic, ever-changing world and provide frameworks, recommendations and exercises for strategic risk management.
Social Media For Management Challenges in Social Media Governance with Dr. Scott Cowley
This session will delve into key organizational issues faced by leaders when dealing with an always-on, always-connected workforce and customer landscape. You don't have to be running the company’s social media channel to feel the impact of social in your role. A wide range of topics from legal issues to relationship management to customer experience will be discussed.
Digital Relationship Marketing wth Dr. Scott Cowley
- Establishing trust and credibility in the digital age has never been more competitive for organizations. Learn the drivers behind relationship-shaping digital customer experiences (both positive and negative) and get the facts about what it takes to establish market authority with key prospects in 2018.
- This session will also discuss the need for strategic risk management online and provide frameworks and recommendations for staying out of hot water and repairing "digital damage."
Accountability track
Project Planning—Pro Forma Financials with Dr. Matt Ross
For managers to be effective they must know their way around a P&L and how their team’s activities and results affect profitability. This session will introduce capital project analysis. Participants will use a customized template to generate financial projections for projects. Learn about the financial impact of strategic considerations and gain a deeper P&L insight on how to integrate consumer market knowledge into financial projections. Return to your company with the tools to augment your role in the financial decision-making process.
Bloomberg Experiential Lab with Dr. Matt Ross
Learn how to collect and process market information relevant to the food marketing professional. We'll look at several information areas involving agricultural commodities with demonstrations including geographic pricing, futures contracts, and news filters. We'll explore the food sector and explore what information is available for selected public companies. Explore the supply chain analysis feature to better visualize customer-supplier relationships. This session provides information to better flavor your presentations and add substance to your assertions.
The Business Case For Sustainability with Dr. Tim Palmer
Sustainability is increasingly becoming integrated into firms’ strategies. Smart sustainability can generate new revenue streams, build new markets, reduce costs, attract human capital, and reduce risk exposure. In this session, we will talk about the business case for sustainability and discuss why “Plan A,” business as usual, is not a viable long ter strategy. Instead, we will identify key components of “Plan B” that unite stakeholders by developing sound social and environmental strategies. We will also turn the mirror “inward” and talk about personal measures we can take to benefit our communities and reduce our carbon footprints.
Sustainable Facility Tour—Kalsec with Dr. Tim Palmer
The session will be followed with a tour and sustainability discussion at Kalsec®, an international leader in the development of natural spice and herb extracts, colors, antioxidants, advanced hop products, dry products and nutritional ingredients for the manufactured food, beverage, nutritional and pharmaceutical markets.
Strategy Track
Strategic Marketing with Dr. Derrick McIver
If there is one trend that has demonstrated staying power over the past few decades, it is the movement of strategy formulation from corporate headquarters into the core business. This has elevated the importance of strategic thinking for all employees. Yet, most businesses lose focus because they misunderstand the true profitability of customers, customer groups, products and services and how companies actually compete with sustainable competitive advantages. This session will use mergers and acquisitions discussion as a tool to explore strategic frameworks, strategic renewal, innovation, sustainable competitive advantage, strategic analysis and strategic decision making. In a practical hands-on experience, you will return to your company with an introduction to strategic decision making for leaders framed around mergers and acquisitions.
Case Projects Teams with Bob Samples
Case Approach: Each group will be asked to take a position on some aspect of the case study and present their argument and findings to all of the participants. Case studies to be assigned to participant teams include:
- The ethics case study will examine an organization faced with an ethical dilemma and the groups will explore various courses of action and defend their proposed solutions.
- The organizational development case will explore an organization facing a multitude of challenges, changes and opportunities. The groups will use a common organizational development framework to analyze the organization and make recommendations for improvement.
- In the sustainability case study, groups will examine a business faced with challenges with committing to and implementing sustainable business practices. Groups will generate feasible options and evaluate them using suitable decision criteria.
- The toxic leadership case addresses one of the most difficult leadership challenges within an organization. The group will examine an organization plagued by toxic leadership and explore methods for addressing it.
- The strategy implementation case study will examine how an organization develops a strategy for growth and positive change. Groups will examine an organization’s vision and mission, explore its core competencies and culture and recommend balanced organizational controls. The participants may want to use their own organizations for this type of case study.
Keynote Speakers
Duncan Wardle
former Vice President of Innovation & Creativity
Walt Disney Company
Prior to founding his firm Id8&Innov8, Duncan spent 25 years at the most creative company in the world, the Walt Disney Company as a senior executive for the Walt Disney Co. In his most recent role as Vice President of Innovation & Creativity for Disney, he founded the Creative Catalyst team, where he developed a design thinking toolkit that enables both individuals and teams to increase their capacity to innovate, as well as a series of tangible Innovation Tools and Creative Behaviors.
Duncan Wardle is an inspiring and engaging keynote speaker, as well as a provocative and results-driven business consultant, who applies his creative talents and unconventional methods to help companies and individuals get to those breakthrough ideas that lead to extraordinary results. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously and dare to dream up with the exciting new things consumers are looking for. By combining play, fun and daring, Duncan teaches and coaxes his audiences to pull themselves out of their own River of Thinking, to think and act boldly and creatively. He shares his unique model as a creativity speaker and design thinking coach for top brands (Coca-Cola, Ford, Johnson & Johnson, McKinsey, Thinking Heads, Rock Orange) and various Universities.
Dan French
CEO, Founder
Brownfield Listings LLC
Dan is a licensed attorney and transaction expert with domesticate and international experience. His U.S. practice has focused on real estate transactions, environmental risk transfer and redevelopment. Long a student of the deal, his watchword is ‘due diligence’, which helps explain why Dan has been trusted to lead transaction support initiatives for some of the largest companies in the world. His transactional experience encompasses thousands of properties of all conditions across two dozen states, with more than $1 billion of property and environmental liability successfully transacted. He has received an L.L.M. in Business Law from Erasmus University in Rotterdam, a J.D. from St. Louis University School of Law, and a B.A. in history from the University of Illinois at Urbana-Champaign.
Dan is leading a redevelopment renaissance within the larger real estate revolution—a technologic, civic, social and market-based movement litigating the form and function of humanity’s built-environment to new heights, taking the health and wealth of our communities with it. He believes proactive due diligence is the difference in successful real estate transactions … and in life.