Business student wins one of six Adcraft scholarships

Contact: Mark Schwerin
Photo of Sara .


KALAMAZOO—A Western Michigan University advertising student is one of just six students statewide to win 2013 scholarships from the Adcraft Club of Detroit's Adcraft Foundation.

Sara Rokicki of Gurnee, Ill., a senior majoring in advertising and promotion, received a $2,000 scholarship. She and fellow winners, along with their faculty advisors, will be honored at a luncheon reception Tuesday, April 30, in Birmingham, Mich. She will also be featured in The Adcrafter magazine, along with her fellow honorees.

Rokicki has distinguished herself in a number of ways as a WMU student. She served as creative director for the American Advertising Federation's National Student Advertising Competition case challenge, in which WMU advertising and promotion students compete annually. She is an active member of WMU's Ad Club and the Haworth College of Business Student Leadership Advisory Board. She is a member of Delta Sigma Pi, a professional business fraternity and served as vice president of marketing in 2012. She is a graphic design intern in WMU's Office of University Relations. Rokicki will intern with Burson-Marsteller in Chicago this summer and will graduate in December.

"I feel so privileged and honored to have received this scholarship," says Rokicki. "I was nominated by my advertising and promotion professor, Dr. JoAnn Atkin. The nomination from her for this scholarship means so much."

'A natural choice'

The Adcraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students from Michigan universities. Students are nominated by faculty members and must submit an application and transcript, along with an essay demonstrating their knowledge and understanding of the advertising business.

"Sara was a natural choice for this scholarship," Atkin says. "Sara is one of our best students. She is high-achieving, both academically and in her leadership roles in student organizations. Her skills are outstanding. Her attitude is always positive and can-do. She never shies away from a challenge. And she is always looking for ways to improve, both personally and professionally."