Finding a better way from bean to brew

Contact: Zack Zagula
Floyd Sartin sits at a table with a cup of coffee in his hand.

WMU alumnus Floyd Sartin, co-founder of the specialty coffee roasting company MochaBox, encourages new business owners to take the leap.

KALAMAZOO, Mich.—This week's Broncos Building Businesses entrepreneurship story features Floyd Sartin, co-founder of MochaBox, a Maryland coffee company. Sartin graduated from Western Michigan University in 2003 with a B.A. in organizational communication.

In his interview, Sartin reflects on his time at WMU, discusses how he successfully built a specialty coffee roasting company and offers advice to aspiring entrepreneurs.

How would you describe your company?

MochaBox is a locally owned specialty coffee roasting company located in Prince George's County, Maryland. We are committed to enhancing the best quality and flavor of each coffee bean with each roast.

What was the most valuable part of your WMU experience?

Being exposed to a diverse community of individuals from different walks of life was the most valuable experience for me.

What advice would you give to aspiring entrepreneurs?

It may be cliché, but I would say that every new entrepreneur should just start. Most new business owners consume too much time focusing on the right time to enter the space or waiting for someone to help them with their plan. The only true way to find out what's needed to start your new venture is by doing. Start your business today!