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From Hollywood to the metaverse, WMU expert reveals how advertisers will try to score big during Super Bowl

Haworth College of Business

… Hollywood to the metaverse, WMU expert reveals how advertisers will try to score big during Super Bowl Submitted by … this year. Prices for ads during Super Bowl LVI are higher than they've ever been. While some advertisers locked in ad … are over 30 first-time advertisers in this year’s game. Crypto currency, health and wellness products and tech …

https://wmich.edu/news/2022/02/67029

Onward for a new school year: Newest Broncos welcomed to campus

News

… Broncos welcomed to campus Submitted by Erin Flynn on More than 2,000 first-year students moved into residence halls … WMU President Russ Kavalhuna helps a student unload his car. Students are all smiles moving into their new homes … who moved onto campus during Fall Welcome 2025.    “Our bigges t hope for the upcoming year is that our s tudents …

https://wmich.edu/news/news/2025/08/fall-welcome-students-move-on-campus-2025

Vision for the future: Grad works toward more accessible world

News

… Vision for the future: Grad works toward more accessible … dreams include helping people experiencing vision loss better navigate the world around them, either by owning his … and learned to persevere. "There's no greater feeling than the 'aha moment' when you finally understand and you …

https://wmich.edu/news/news/2025/06/graduate-success-healthcare-services-sciences-jeffery-crouch

Students turn ideas into market-ready products at RID+I’s Venture Studio

Richmond Institute for Design and Innovation

… at the Richmond Institute for Design and Innovation (RID+I) is blurring the line between education and entrepreneurship. … The Venture Studio is a launchpad for big ideas. More than entrepreneurship or starting a business, venture … of the box. “This class turns that on its head, focusing on why the product needs to exist and the opportunity it …

https://wmich.edu/designinstitute/news/2025/04/venture-studio

Western Michigan University ranked top education employer in Michigan

News

… top education destination, Western Michigan University is also a great place to work. The institution was named the … in the state of Michigan on the newly released Forbes list of America’s Best-In-State Employers 2025 .   “This … Kalamazoo.    The Forbes list reflects responses from more than 160,000 employees surveyed nationwide who were asked …

https://wmich.edu/news/news/2025/08/top-ranking-forbes-best-state-employers-2025

Empowered by freedom after years in refugee camps, Medallion Scholar ready to change the world

News

… the world Submitted by Erin Flynn on Zabihullah Najafi is excited to pursue a degree in political science at … his family and everything he'd known for the chance at a better life. "When I left my home country in 2015, I escaped … kept me alive over there. It made me really happy. That's why I chose to study political science at Western—to be an …

https://wmich.edu/news/2021/05/64194

New event series explores, 'What is a life well lived?'

Study of Ethics in Society

… New event series explores, 'What is a life well lived?' Submitted by Sandra Borden on … Center for the Study of Ethics in Society . “Now more than ever, people are asking themselves the deepest of … study of ethics to reflect on ways in which we can become better people and develop better communities by living lives …

https://wmich.edu/ethics/news/2024/09/ethics-0

Medieval historian wins WMU’s 2024 Gründler Book Prize

News

… Medieval historian wins WMU’s 2024 Gründler Book Prize Submitted by Deanne Puca on Dr. Jonathan R. Lyon KALAMAZOO, Mich.—A historian of medieval … according to the prize committee, allows Lyon “to show why protection and justice in many locales remained outside …

https://wmich.edu/news/2024/05/75413

Founder of innovative boxed water company to speak at business forum

News

… College of Business. Ben Gott, founder of Boxed Water is Better, will speak at 8 a.m. Friday, Nov. 11 , in … or register at  wmich.edu/business/e-rsvp . To suggest an entrepreneur who should be considered for the …

https://wmich.edu/news/2016/11/36054

WMU’s 2025 Gründler Book Prize winner examines how early medieval money systems have influenced the modern economy

News

… the modern economy Submitted by Deanne Puca on Dr. Rory Naismith KALAMAZOO, Mich.—A historian of medieval England specializing in economic and … The Otto Gründler Book Prize, which comes with a $1,000 cash prize, was announced at the 60th International Congress …

https://wmich.edu/news/news/2025/05/2025-grundler-book-prize-winner