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WMU researchers identify the bot loop, reshaping how food brands reach the next generation of shoppers

Haworth College of Business

… on KALAMAZOO, Mich.— In a major win for food marketers who want to make their brands stand out, researchers in Western … framework provides industry with a measurable view of AI-mediated shopping. This “bot loop” is a repetitive system in … Stimulus-source comparison:  A head-to-head readout of machine-mediated, influencer and traditional advertising for …

https://wmich.edu/business/news/2026/06/food-supply-chain-bot-loop-research

Catching Up with Katich: Brooke Begins Her Aviation Climb

College of Aviation

… by Tom Thinnes on Brooke Katich is the first in her immediate family to attend college, but she has a different kind … two charter companies: Av Atlantic and Viscount.  And "Mom" was on a flight on which The Rolling Stones were passengers. … vibrations.  I thought it was so awesome how these giant machines could be up there in the sky."  The best part of …

https://wmich.edu/aviation/news/2023/02/katich

WMU Haworth graduate publishes research during undergraduate studies

Haworth College of Business

… Haworth graduate publishes research during undergraduate studies Submitted by Janine Adamski on KALAMAZOO, MI— Western … graduate, Alex Campbell , conducted research on AI and machine learning that was accepted by the annual Americas Conference on …

https://wmich.edu/business/news/2024/11/cis-researchalex-campbellcarrie-songai

Thermal Erosion Tester

Research and Innovation

… Available for licensing Patent Status: US 9121804, Taiwan I580962, Japan 6162477, EA 026982  Pending: South Korea, India, EU Reference: 2010-002 Chemically … metal.  The heat transfer and increased pressure causes thermo-chemical reactions attributable to the shaped sand …

https://wmich.edu/research/thermal-erosion

Evaluation, Measurement and Research, Ph.D.

Education Leadership, Research and Technology

… the program is designed to meet the needs of students with diverse professional and personal commitments. With a … by our students: An Experimental Study of Supervised Machine Learning Techniques for Minor Class Prediction … Factors Impacting Model Performance , Abdullah Mana Alfarwan Pathways to Leadership in a Professional Association , …

https://wmich.edu/leadership/emr/phd

Coating Kitchen

WMU Paper Pilot Plant

… for batch makedown available in a 20—100 gallon (75-375 l) water-jacketed, temperature-controlled, tank. Blend tanks: … liters) and two at 42—250 gallons (190—950 l) tanks. All water-jacketed and temperature controlled. High shear mixers: Three dispersion mixers, capacity 20—90 gal (75—340 l) tank, …

https://wmich.edu/pilotplants/coating/kitchen

Award-winning poet, Georgetown professor next up in Frostic Series

News

… Award-winning poet, Georgetown professor next up in Frostic … by Anonymous (not verified) on Forché KALAMAZOO—An award-winning Maryland poet will read from her works later … Michigan University as part of the fall 2013 Frostic Reading Series. Carolyn Forché will read at 8 p.m. Thursday, …

https://wmich.edu/news/2013/09/9482

Big data and the future of diagnosing mental disorders

College of Engineering and Applied Sciences

… Big data and the future of diagnosing mental disorders Submitted by Cindy Wagner on KALAMAZOO, Mich.—What if testing for Autism … and Florida International University are teaching machines to accurately identify autism spectrum disorder. …

https://wmich.edu/news/2021/08/65069

WMU physics department helps NASA’s Artemis program with spaceflight materials research

Physics

… with spaceflight materials research Submitted by Sara Dillon on The Artemis II mission patches on the astronauts’ … Western Michigan University’s own Department of Physics was involved? WMU’s physics department in 2024 completed a … scientific leadership and oversight.    Josh Byers , machine shop manager, designed and fabricated custom …

https://wmich.edu/physics/news/2026/04/physics-artemis

WMU faculty to perform with Kontras Quartet

News

https://wmich.edu/news/2016/11/36560