Search results

WMU researchers identify the bot loop, reshaping how food brands reach the next generation of shoppers

Haworth College of Business

… on KALAMAZOO, Mich.— In a major win for food marketers who want to make their brands stand out, researchers in Western … Drs. Anezka Viskova-Robertson , Marcel Zondag and Russell Zwanka argue that food brands are increasingly chosen or … on which brands do and don’t belong in the consideration set.  Winning the loop To test their framework, the team ran …

https://wmich.edu/business/news/2026/06/food-supply-chain-bot-loop-research

WMU Theatre Guild President's Performance

Theatre

… and President Kavalhuna will share special remarks to set the stage for an extraordinary evening. But that's just … in a post-show reception featuring an array of local mouthwatering desserts back in the Williams Theatre. There will …

https://wmich.edu/theatre/theatreguild/guild-presidents-performance

Alumni Perspectives: Casey Phillips, B.B.A.'11

Business Magazine

… to see AI evolve and impact our lives in more substantial ways. “As AI learns more about us and performs actions on … he says. “With any new technology, there is always a payment and reward function that its users must … on behalf of the user. — Casey Phillips The growth mindset is what Phillips valued as a student and still cites as …

https://wmich.edu/businessmagazine/phillips2026

Miller Live at the Fountain—Tony Fields and Doug Decker

Auxiliary Enterprises

… and Doug hooked up totally by chance in late 2007 when Doug was playing at one of the hottest clubs in Battle Creek and … band doing some lead vocals. Their first debut performance was at Four Winds Casino in 2008. The house was packed and the show was an incredible success! The rest …

https://wmich.edu/auxiliary/events/tony-fields-doug-decker-2026

Social Media Policy

Marketing and Strategic Communications

… Statement of policy The purpose of this policy is to have a set of standards for social media pages and blogs that can … of traffic, but should not be less than once per week. One way of measuring the frequency with which a page is … and enforcement The purpose of this policy is to have a set of standards for social media pages and blogs that can …

https://wmich.edu/policies/social-media

Life Safety

Maintenance Services

… safety systems are being maintained to meet the standards set forth by National Fire Protection Association. Our …

https://wmich.edu/facilities/maintenance/lifesafety

From military service to serving up community, Navy veteran finds new passion at Western

News

… starting up a pickleball club on campus. "Back in 2019, it was just my brother and me playing. He didn't know what he was doing, I didn't know what I was doing," he laughs. "But … his commitment to service. He first encountered God's Kitchen of Michigan at a free meal event in 2021. …

https://wmich.edu/news/2022/12/70095

WMU education instructors offer advice for parents navigating virtual learning with young kids

News

… with his or her teacher over a tablet while a client waits for you to deliver a presentation over Zoom might have … with their laptop and spreadsheets sprawled across the kitchen table. Quick tips for success Create structure: … Help kids get acquainted with the technology and processes. Set boundaries: Create defined learning areas, if possible, …

https://wmich.edu/news/2020/08/60874

Innovation alert: AI marketing projects help students thrive

Haworth College of Business

… Western Michigan University Teaching and Learning, which awarded a series of mini-grants for AI teaching innovation. The awards supported the development and piloting of …     Project by: Andrea Bautista, Kylee Brown, Reilly Kitchen, Andrew Mckibbin and Naomi Perales     AI grants …

https://wmich.edu/business/news/2026/02/ai-marketing-grants

Defining your success

Haworth College of Business

… Whether it’s the never-ending stacks of bills on the kitchen counter or the financial jargon that takes multiple … not common in many U.S. households, which is why bringing awareness to the matter is important for professionals. The … networking has been challenging, but has also been a very rewarding experience,” says Astor. “I’m glad that we can give …

https://wmich.edu/news/2022/11/69900