What is "sustainability"?

Sustainability has been defined as "meeting the needs of the present without compromising the ability of future generations to meet their needs." This definition calls for business organizations to operate in a manner that values the well-being of stakeholders, such as customers, suppliers, employees and investors, in sustaining economic prosperity while also taking care of their employees and the environment. The core concept of sustainability seeks to encourage the adoption and implementation of practices that aim at the "triple bottom line," which includes:

  • Economic vitality
  • Environmental accountability
  • Social responsibility


To prepare our graduates to be responsible citizens and business leaders by helping achieve a sustainable world. Beyond self.

For more information contact:

Dr. Tim Palmer
Director of WMU Center for Sustainable Business Practices
Haworth College of Business
(269) 387-5242