UN sustainable development goalsWestern Michigan University students regularly contribute to AIM2Flourish, the world’s first higher education curriculum based on the United Nations’ Sustainable Development Goals. Using the U.N.’s goals as a lens, students research and identify an innovation and interview a business leader about it. Their stories live on the platform as sources of inspiration for others.

Recent stories


Bound for Freedom logoBound for Freedom

Kelsey Bock and her husband, Austin, wanted to create an opportunity that brought freedom to others through a retail marketplace. “Business as a Mission” is a concept that is becoming more and more common. Young entrepreneurs, like the Bocks, are implementing a sustainable business plan that benefits individuals lacking freedom around the world, and allowing them to make a good living as part of the model.


Feed the World Cafe logoFeed the World Café

Based in Kalamazoo, Feed the World Café was created with a purpose: to give one meal away for every meal the café sells. As executive chef Patrick Mixis states, “Feed the World Café is about making a difference in the world and not just our community.”



The Gluten Free Bar logoThe Gluten Free Bar

Gluten Free Bar was created by two brothers with celiac disease who understand the struggle many face when trying to find quality gluten-free food. As a “triple bottom line company,” GFB focuses its business goals on People, Planet and Profits.



Solar Winds Power Systems logoSolar Winds Power Systems

Solar Winds Power Systems is considered one of the most experienced and responsive solar photovoltaic installation firms in southwest Michigan. The company’s innovation lies in taking the newest solar technology to underutilized markets by using real-time data to support solar panel use.



Water Street Coffee logoWater Street Coffee

Water Street Coffee has grown from a one-man coffee shop to a successful line of cafés. While working with Royal Importer, based in New York, Water Street has worked to employ hundreds of farm workers in countries such as Ethiopia and Mexico. Through fair trade and growing organic coffees, Water Street has benefited the lives of hundreds of workers.