Real. Relevant. Rare.
Think Big is a process that will surface what is truly special about Western Michigan University. We are envisioning Western’s unique way of delivering an exceptionally valuable student experience while conducting innovative research that advances the frontiers of knowledge.
The result will be a unifying idea that responds to the changing nature of work, demonstrates unquestionable return on the investment in college, and gives students a compelling reason to choose WMU over other universities.