Real. Relevant. Rare.
The Think Big process was launched to surface what is truly special about Western Michigan University. With input from hundreds of individuals representing faculty, staff, students, alumni and community members, the Think Big leaders identified a set of core messages and actionable strategies that will be implemented across the campus. Together, the WMU community will provide a compelling student experience that is unlike any other.
Think Big initiative shifts from thought to action
January 6
Western Michigan University is not a place to go, it's a place to become. That's the mantra emerging from the Think Big initiative, which is reimagining the University's brand and its promise to students.