Western Michigan University is truly excellent
Western Michigan University is truly excellent.
Thousands of students choose to come here each year.
90% of our graduates get jobs they like in their fields soon after graduation.
We raise tens of millions of dollars each year.
Tens of thousands of students, faculty, staff, donors, alumni, community members commit to us every year in ways big and small. We all take pride in our strong University for good reason.
And also consider this...
Our world has changed around us and we must respond. To thrive in the future, we must offer something special to the world. It must be bold and distinctive.
Opening the conversation
Rethinking the University experience.
The higher education landscape is changing. Students face new pressures and challenges that affect the way they choose a university and engage with their campus communities. While financial resources are often limited, options for how they learn, play and connect with others are virtually infinite.
Donors increasingly want to give to causes that have a clear impact. And increasingly scarce research funding is driving the need to express much greater value and demonstrated expertise in order to attract investment.
Meanwhile, existing industries are evolving and new fields of expertise are emerging quickly.
We want to be at the forefront of creating an exceptional and valuable student experience and driving innovative research that advances the frontiers of knowledge.
Real. Relevant. Rare.
When we think of a big idea, we think of the three Rs: Real, relevant, and rare. In the end, we want our big ideas to be authentic to the University, to differentiate WMU from other universities, and to be at the forefront of higher education.
This project will be highly visible over the next year. Community-wide design sessions will generate ideas that will be refined and tested, so that together we can craft a new promise for WMU.
The offices of Academic Affairs and Marketing and Strategic Communications will continue to engage the University community through future town hall-style brainstorms, with the participation and support from President Edward Montgomery, the President’s Cabinet, the provost council and WMU faculty and staff.
We are hosting numerous engagements throughout this process—find out where we are now.
Dr. Jennifer Bott
Provost and Vice President for Academic Affairs
Vice President for Marketing and Strategic Communication