It's time to Rethink Smart.
Are you ready?
Rethink Smart.
At Western, we’re redefining success as we expand what it means to be smart in an ever-changing world. We prepare students from around the globe for a life well-lived by helping them to pursue, thrive and prosper in their everyday living so that they can make a meaningful impact on society.
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There is an undeniable energy at Western Michigan University as we respond to the needs of an evolving world and prepare our students for change at a breathtaking pace. Academic performance will always be a crucial element of collegiate success. At Western, we believe the full measure of success today requires even more. We aim for students to graduate knowing their why, ready to live a full, well-rounded life and prepared for not just a job but a meaningful career. We accomplish this by focusing on purpose, well-being and meaningful careers.
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Pursue Smart is pursuing your purpose and seeing possibility. It’s knowing your why and striving to achieve it always and in all ways.
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Thrive Smart is preparing to thrive and overcome setbacks in a changing world. Rethink Smart means a happier life by focusing on personal wellness while striving for a career that adds well-being for everyone.
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Prosper Smart is being prepared for every opportunity. It’s believing setbacks are just success in progress. It’s combining knowledge with wisdom to achieve greatness in a meaningful career.