• Contacts

    Marketing and Creative Services
    Kim C. Nelson
    Office of Marketing and Strategic Communications


    Public Relations and News
    Paula Davis
    Office of Marketing and Strategic Communications


    Web Design and Electronic Communications
    Dan Lobelle

    Office of Marketing and Strategic Communications


    Social Media Manager
    Kaitlin Petrillo
    Office of Marketing and Strategic Communications


    Secure an External Vendor
    Nicholas Cutler


    Wayfinding and Building Signs
    Eleonora Philopoulos
    Logistical Services


    Archival Photography
    Zhang Legacy Collections Center: 
    Archives and Regional History 



  • Logo Generator

    The Office of Marketing and Strategic Communications has provided a self-service tool for creating unit logos through the University’s web content management system. CMS users with the “manager” role can access the logo generator by clicking on “Utilities” in the CMS toolbar.

    Watch the tutorial

  • Brand Templates

    Templates follow University brand guidelines for graphic elements and logo size, color and placement.

  • Photography and Headshot Requests

    The Office of Marketing and Strategic Communications maintains and regularly updates the University’s photo and video database, hosted on These photos are for official use only and are cataloged by topic and date. Request photo database access.

    Request a photographer 

    When evaluating custom photography requests, preference is given to subjects and images that tell WMU’s most compelling stories and express the brand’s promise of supporting individual purpose, career success and well-being. Images should highlight our University’s momentum and unique differentiators, and position us as a first choice for students, donors, talent and policy-makers.

    Upcoming portrait sessions are announced through the WMU Today emails, sent to all faculty and staff.


  • Social Media Engagement
  • Brand Typeface Downloads

    Montserrat is the University’s preferred typeface for all marketing and communication materials. This typeface is appropriate for print and digital use, and the font family includes a range of weights. Due to design and technical constraints, Source Sans Pro is the approved typeface for all WMU wayfinding signage.

  • Web Services and Standards


    Built on Drupal and supported by the Office of Marketing and Strategic Communications, WMU's web content management system powers most websites.

  • Visual Identity Guide

    Faculty, staff, students and outside partners are invited to make use of WMU brand assets where appropriate, and are expected to apply the standards set forth in this guide.