Marketing and Creative Services

The marketing and creative team is responsible for building the power of the Western Michigan University brand and managing its messages. It supports the University’s goals by crafting and advancing WMU’s market position, increasing the University’s visibility among key audiences, and coordinating marketing efforts on and off campus. We produce the tools and brand assets needed to create marketing materials for all media channels.

  • Visual Identity System—We develop, manage and deliver the collection of tangible graphic assets that, when used together, create a unified brand image that uniquely and distinctively sets WMU apart from other institutions.
  • Brand Campaign—We develop and implement WMU’s new brand campaign, “Rethink Smart,” which was developed to express the University’s brand principles and promise across multiple channels including advertising, social media and recruiting materials.