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Rethink Smart
WMU prepares students for a life well-lived by helping them pursue, thrive and prosper in their everyday living. Explore how students find their purpose in W Magazine.
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Marketing The WMU brand and visual identity
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News Sharing our success with the world
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Digital Engage through social media and the web
Elevating Western's brand
In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences.
Telling compelling, authentic stories about Western strengthens our brand and attracts students, faculty, staff and supporters who contribute to our success and reputation as a first-choice school.
Western is redefining and expanding what it means to be smart in an ever-changing world. It’s a new way of thinking we call “Rethink Smart.”