Dr. KC Chen instructs in a computer lab.

Western Michigan University's Center for Business Analytics serves as a hub for analytics in research, education, community collaboration, and industry practice across disciplines. Connect with us to learn how the center can help enhance your organization's analytics.

How can we help your organization use data to its fullest potential?


The U.S. Department of Labor frequently cites that today’s jobs require college graduates to understand data analysis and modeling techniques. The best fit for today’s analytics jobs is the combination of powerful analytics skills and desirable behavioral traits. We work with employers to source desired talent and build robust analytics skills in our curriculum. 

Learn more about our curriculum


Our faculty consultants are ready to provide consulting for your analytics projects. We offer in-house or other forms of analytics training and are ready to assist you in identifying opportunities, improving efficiency, enhancing satisfaction and reducing cost. We can also organize teams of student consultants, supervised by faculty members, to tackle special projects and provide professional solutions to support business decisions. 


Analytics is used to extract insights from data for operational, strategic and competitive advantages. 

Our faculty are researchers with deep, internationally recognized expertise in analytics, and knowledge in analytics methodologies, techniques and tools. Our scholarly works have appeared in reputable journals in health care, IT, education, engineering and others. As the only business analytics center housed in an institution of higher education in West Michigan, we work with local, regional and national organizations on research projects.

International engagement

We collaborate globally. The center has partnered with Guizhou University of Finance and Economics in China—located in “The Silicon Valley of China”—and several other higher education institutions. These partnerships promote opportunities for collaborative research, exchange and development. 

Contact Us

Dr. Kuanchin (KC) Chen
Director, Center for Business Analytics
Phone: (269) 387-5795
Email Dr. Chen