Group of business analytics students meeting with faculty in a conference room with laptops.


Western Michigan University's Center for Business Analytics serves as a hub for analytics in research, education, community collaboration, and industry practice across disciplines. Connect with us to learn how the center can help enhance your organization's analytics.

  • Photo of Dr. KC Chen in front of award display at WMU Haworth.

WMU research team awarded National Science Foundation grant for AI readiness through cyber training

How can we help your organization use data?

  • Group of students collaborating in a conference room.


    Our faculty consultants can provide consulting for your analytics projects. We offer training and are ready to assist you in identifying opportunities, improving efficiency, enhancing satisfaction and reducing cost. We can also organize teams of student consultants to tackle special projects and provide solutions to support business decisions.

  • WMU Haworth faculty assisting two students sitting in front of a computer screen.

    International engagement

    We collaborate globally. The center has partnered with Guizhou University of Finance and Economics in China—located in “The Silicon Valley of China”—and several other higher education institutions. These partnerships promote opportunities for collaborative research, exchange and development.

  • WMU Haworth faculty and student posing in front of a laptop and paper notes.


    Analytics is used to extract insights for competitive advantages. Our faculty are researchers with recognized expertise in analytics methodologies, techniques and tools. Our scholarly works have appeared in journals in health care, IT, education, engineering and others, and we work with local, regional and national organizations on research projects.

    Review our research

  • Two students collaborating in front of a laptop.


    The U.S. Department of Labor frequently cites that today’s jobs require college graduates to understand data analysis and modeling techniques. The best fit for today’s analytics jobs is the combination of powerful analytics skills and desirable behavioral traits. We work with employers to source desired talent and build robust analytics skills in our curriculum.

    Learn more about our curriculum