Bachelor's in Business Analytics


Interested in turning measurements into insight? With a bachelor’s in business analytics, you can be the go-to person for collecting and examining data. In order to deliver exceptional business performance, businesses must analyze data to drive decisions. Opportunities abound for tech savvy individuals who know how to deal intelligently with data! If you are looking to learn more, a graduate certificate in business analytics is also available.

Points of Pride

  • 100% of business analytics graduates felt their education and experiences as a student at WMU prepared them for their profession

    2022-23 Career Outcomes Report

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  • 100% of business analytics graduates working full time have a job related to their degree

    2022-23 Career Outcomes Report

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  • 100% of business analytics graduates working full time are satisfied with their job

    2022-23 Career Outcomes Report

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Video of Craft your career at WMU Haworth: Business analytics major

Where our graduates work

The business analytics program prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data. It is a discipline that cuts across multiple functional areas, meaning a wide range of career opportunities.

The data science skills you learn can lead to a range of careers, including:

  • Business analyst
  • Business intelligence analyst
  • Health analyst
  • Marketing analyst
  • Project manager
  • Solution architect

Recent business analytics graduates landed jobs at:

  • Advia Credit Union
  • Comcast
  • Insight Global
  • PepsiCo
  • SalesPage Tecnologies
  • WK Kellogg Co

Learning that launches your career

The business analytics program gets you ready for exciting career opportunities. The U.S. Bureau of Labor Statistics reports that analytical job roles are in demand.

Expectations for growth in the field by 2031:

  • Management analysts: 11%
  • Operations research analysts: 23%
  • Market research analysts: 19%
  • Financial analysts: 9%

In addition, the Center for Business Analytics provides opportunities for research and consulting with real businesses, giving you a competitive in the the job search.



Are scholarships available?

Yes. We offer a variety of scholarships for business analytics students based on merit and financial need.

What have other business analytics students achieved?

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