Business Information Systems

Bachelor's in Business Analytics

Interested in turning measurements into insight? With a bachelor’s in business analytics, you can be the go-to person for collecting and examining data. In order to deliver exceptional business performance, businesses must analyze data to drive decisions. Opportunities abound for tech savvy individuals who know how to deal intelligently with data! If you are looking to learn more, a graduate certificate in business analytics is also available.

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Explore Haworth College of Business

Where our graduates work

The business analytics program prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data. It is a discipline that cuts across multiple functional areas, meaning a wide range of career opportunities.

The data science skills you learn can lead to a range of careers, including:

Business analyst
Business intelligence analyst
Health analyst
Marketing analyst
Project manager
Solution architect

Recent business analytics graduates landed jobs at:

Advia Credit Union
Comcast
Insight Global
PepsiCo
SalesPage Tecnologies
WK Kellogg Co

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Review degree requirements

Business student presenting to group — Check out experience-driven learning opportunities

Learning that launches your career

The business analytics program gets you ready for exciting career opportunities. The U.S. Bureau of Labor Statistics reports that analytical job roles are in demand.

Expectations for growth in the field by 2032:

Management analysts: 10%
Operations research analysts: 23%
Market research analysts: 13%
Financial analysts: 8%

In addition, the Center for Business Analytics provides opportunities for research and consulting with real businesses, giving you a competitive in the the job search.