Statistics
100%
of business analytics graduates working full time have a job related to their degree
94%
of business analytics graduates are working or continuing their education quickly after earning their degree
100%
of business analytics graduates had instructors who made them excited about learning
Pursue a B.B.A. in business analytics
WMU Haworth's business analytics program gives you the technical skills and business context to extract meaning from data and use it to drive real organizational decisions. Coursework provides hands-on exposure to the software platforms and techniques used to store, visualize, analyze and interpret both small and large data sets. By graduation, you'll have the full toolkit of a working analytics professional. And if you are looking for advanced training, you can earn a graduate certificate in business analytics, which provides a strong pathway to increased opportunities and compensation.
The program's cross-functional design means the skills you build can be applied across every business function, from marketing and finance to supply chain and operations. The Center for Business Analytics extends that learning further, connecting you with research and consulting opportunities with real businesses before graduation.
When you choose business analytics, you’re setting yourself up for career success. The U.S. Bureau of Labor Statistics projects significant growth in analytics roles by 2034, with operations research analysts expected to grow 21% as just one example. Business analytics is one of the most valuable degrees you can earn right now.
What you’ll learn
The business analytics curriculum at WMU Haworth covers the full data lifecycle: collecting, storing, visualizing, analyzing and communicating data insights that support business decision-making. You’ll develop technical proficiency with industry software platforms while also developing the critical thinking and communication skills needed to present findings clearly to both technical and non-technical audiences.
You’ll gain experience in data extraction, spreadsheet analysis and data modeling, database methodologies, data mining and machine learning, and AI, with options for additional courses focused on programming, cybersecurity, project management and customer relationship management (CRM), all of which position you to be a well-rounded professional. And your skills will be built on a foundation of ethics, communication and teamwork skills that will set you apart in the job search.
The program's cross-functional focus means coursework applies to careers in business intelligence, marketing analytics, financial analysis, health analytics, operations research and more. Through the Center for Business Analytics, you’ll also gain real consulting experience, working with actual businesses on data-driven challenges before you graduate.
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I have always been interested in the process of how data is incorporated into a company's growth cycle, so it’s very exciting to learn about this through actually doing it in my professional field.
Where you’ll be after graduation
Business analytics graduates from WMU Haworth go on to careers as business analysts, business intelligence analysts, health analysts, marketing analysts, project managers and solution architects. Recent graduates have been hired by Eaton, HSBC, General Motors, Meijer, Owens Corning and Reckitt. The range of employers that hire WMU Haworth business analytics majors reflects how the program applies across industries.
WMU Haworth’s Zhang Career Center connects business analytics students with internship placements, career coaching and employer recruiting events throughout their degree. With 100% of graduates working full time in a job related to their degree, WMU business analytics graduates are consistently prepared and in demand.
What others have achieved
What others have achieved
WMU business analytics students and graduates are already making their mark. Here's a look at two of them.
Making the most of your learning experience
The Center for Business Analytics is one of WMU Haworth's most distinctive experiential learning resources, connecting business analytics students with research and real-world consulting engagements with actual businesses throughout their degree. That kind of experience gives you a clear edge in the job market with real outcomes to talk about during interviews.
The Zhang Career Center supports business analytics students with internship placements, employer recruiting events and career coaching across the industries where graduates land. Academic advising is available throughout the program to help you tailor your coursework, explore graduate certificate options and make the most of every opportunity WMU Haworth offers.
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What scholarships are available for a business analytics degree?
WMU Haworth offers a range of scholarships for business analytics students, awarded based on academic merit and financial need. Admitted students can explore and apply for scholarships, including department-specific and university-wide awards through WMU's Scholarship Universe matching tool.
