Goals
Strategic Plan Core Values
The strategic plan core values of the University have guided the creation of campus plan goals. Those core values are:
- Community-Engaged.
- Equity-Centered.
- Discovery-Driven.
- Learner-Focused.
- Sustainability-Guided.

Recalibrate Campus
Align campus facilities and physical footprint with current and projected enrollment needs by prioritizing adaptive reuse, renovation and selective demolition.

Integrate Sustainability
Integrate sustainability throughout the institution to reduce carbon emissions, conserve resources and enhance natural spaces, ensuring that investments are financially responsible and benefit both present and future generations.

Advance Learning and Discovery
Invest in hands-on experiences and strategic partnerships, which contribute to student success and workforce outcomes.

Foster a "Sense of Community"
Create intentional spaces that promote connectedness, social gathering; places that bring people together for multiple experiences (cultural arts and music, entertainment, student life, athletics, etc.).

Engage the Region
Promote development, partnerships and outreach across Western Michigan including in Kalamazoo, Battle Creek and Grand Rapids, to advance shared economic, environmental and equity goals.

Promote Health and Equity
Embed health and equity goals across campus with a focus on the eight dimensions of wellness and promoting access and opportunity across a diverse group of learners.
A Vibrant Future for Campus
The six campus plan goals lead to a campus experience where students, faculty and staff can grow, thrive and belong.
Planning Principles
- Protect the natural valleys and preserve open space.
- Develop and improve campus edges and gateways to celebrate arrival and promote visibility and safety.
- Embrace mixed-use, compact districts to spark vibrancy and foster community building across campus.
- Further strengthen the pedestrian experience by improving connections, placemaking moments and open spaces.
- Improve mobility and access to/from campus and enhance connectivity to downtown Kalamazoo.
- Plan for flexibility and adaptation to respond to future needs.