Ann Veeck

Dr. Ann Veeck is a professor of marketing at Western Michigan University. Her teaching and research interests include marketing research, food consumption patterns and international marketing.

Funded by a National Security Education Program graduate fellowship, Veeck’s dissertation, “Changing Tastes: Purchase Choice in Urban China,” involved a year’s period of fieldwork in Nanjing, China, during the 1995-96 academic year.

She has worked as a marketing research analyst for Kraft Inc. in Chicago and Frank Small Associates in Taipei, Taiwan.

Veeck has spent more than three years since 1985 in various cities in Asia, including Yangzhou, Harbin, Beijing, Nanjing, Taipei and Seoul. Her ongoing research in East Asia examines the changing consumption and retail patterns of the region, with an emphasis on the restructuring of food systems. Veeck's publications include articles in World Development, Journal of Segmentation in Marketing, Asian Journal of Marketing and Journal of International Food and Agribusiness Marketing, as well as numerous conference proceedings. She is a member of the Association of Consumer Research, the American Marketing Association and the Association of Asian Studies.