New visual identity materials posted

Contact: Cheryl Roland
Photo of University brochures and other printed materials.

Samples of University materials created using the visual identity guidelines

KALAMAZOO—The Office of University Relations has updated Western Michigan University's Visual Identity Program to help units across the campus "get behind the W" and ensure they are representing the University in a polished and professional way.

Members of the campus community are encouraged to support the WMU brand by making sure materials produced on behalf of the University have a consistent look and feel and incorporate the University's colors and logo. To review the VIP guide and download the most current versions of approved University logos, go to

The new update marks the first time the guidelines have been revised since they were first published in early 2011. In a letter to the University introducing the original program, President John M. Dunn noted that, "one hallmark of a great university is having a strong, widely recognized and consistently used set of visual identity elements. Such elements convey at a glance the institution's mark to its varied audiences."

Visual Identity Program guidelines

The guidelines apply to all publications, signage, promotional materials and the plethora of other visual ways used to represent WMU. They address topics such as color palettes and accent colors, logos, fonts, photography and trademarks.

By popular demand, the VIP materials also include downloadable logos and art, along with approved PowerPoint templates.

A question-and-answer section in the guide addresses some of the most frequent queries made about using the VIP, and a resource page points users to individuals who can offer assistance with their design needs and answer questions about everything from ordering stationery to using trademarks. Design tips and a glossary of design terms are included for those who want to develop their graphic design knowledge.

Questions about the Visual Identity Program and using the guidelines should be directed to Kim Nelson, director of university creative services, at or (269) 387-8404.