Our logo represents all of Western Michigan University. It unifies our brand and brings together all aspects of the University.
The more consistently and correctly we use our logo and visual identity, the greater the positive impact it will have in strengthening our brand. That’s where you come in. University employees at all levels need to communicate about Western. Marketing professionals, writers, designers and web developers maintain much of the University’s official face to the world. We must all express Western’s visual identity according to shared guidelines. Faculty, staff, students and outside partners are invited to make use of WMU brand assets where appropriate and are expected to apply the standards set forth in this guide. When everyone works from the same playbook, a unified visual brand emerges.