August 2023 WMU News

WMU to host academic conference in retailing, marketing and supply chain

The American Collegiate Retailing Association and American Marketing Association Conference, a triennial event, will bring leading academics in retailing, marketing and supply chain management to Western Michigan University from March 27 to 29 to discuss cutting-edge research and trends.

Nominate a WMU business alum for The 30

Do you know of a WMU business alum who has an impressive background in terms of career achievements, connections to community and leadership? If so, it's time, to nominate them (or yourself) for The 30, a publication that celebrates business alumni and offers them the chance to engage with the college and each other through an event in spring 2024.

Modeling justice and equity featured on the design summer camp drawing board

Sitting at the same drafting tables used by students in Western’s interior design and architecture program helped 24 local middle and high school students of color imagine how they could shape their careers and communities. Through Project Pipeline, a three-day summer design camp held in July, the youth were challenged to address a design need in their community while considering how social justice plays into the built environment.

Broncos Lead interns learn life skills in the legal field

Although the overall summer experience, which included meeting with clients and learning how attorneys foster relationships with them, left interns Alecia Freeman and Stephanie Smietana with different outcomes and goals, they both say they had opportunities to hone their future career interests.

Bronco Bash returns to WMU with celebration of new student center

The community celebration of epic proportions will take over Sangren Plaza from 3 to 6 p.m. on Tuesday, Aug. 29, as more than 17,000 people are expected to come check out all that Western and the local community have to offer. And there will be plenty of free swag to bring home, too!

Expert Insights: Raising young children in a screen-saturated world

Considering the impact of screens on child development is not about evoking guilt on adults or setting unrealistic or specific screen time limits for children. It’s about having a plan for technology use based on research and knowledge of early learning and development.

Military friendly programs again put Western in the national spotlight

This is the first time in recent years Western has ranked in the top 10 as a Military Friendly School by VIQTORY, a national data-driven military marketing company, which considered retention, graduation, job placement, repayment, persistence and loan default rates for military-connected students and specifically student veterans.

Broncos Lead Internship Program makes impactful debut

Dozens of Western students gained resume-worthy experience through paid internships with a number of businesses and organizations in Kalamazoo and Detroit this summer supported by the Empowering Futures Gift.

WMU Food Marketing Conference previews conference speaker lineup

The Food Marketing Conference at Western Michigan University is set to gather food industry professionals from around the globe in Kalamazoo on March 26 and March 27, 2024. With CEOs and industry leaders presenting and the active engagement of WMU students in the program, the conference is unique in the industry and draws nearly 1,000 attendees annually.