The WMU Brand

Rethink Smart.

At Western, we’re redefining success as we expand what it means to be smart in an ever-changing world. We prepare students from around the globe for a life well-lived by helping them to pursue, thrive and prosper in their everyday living so that they can make a meaningful impact on society.

There is an undeniable energy at Western Michigan University as we respond to the needs of an evolving world and prepare our students for change at a breathtaking pace. Academic performance will always be a crucial element of collegiate success. At Western, we believe the full measure of success today requires even more. We aim for students to graduate knowing their why, ready to live a full, well-rounded life and prepared for not just a job but a meaningful career. We accomplish this by focusing on purpose, well-being and meaningful careers.

Pursue

Smart is pursuing your purpose and seeing possibility. It’s knowing your why and striving to achieve it always and in all ways.

Thrive

Smart is preparing to thrive and overcome setbacks in a changing world. Rethink Smart means a happier life by focusing on personal wellness while striving for a career that adds well-being for everyone.

Prosper

Smart is being prepared for every opportunity. It’s believing setbacks are just success in progress. It’s combining knowledge with wisdom to achieve greatness in a meaningful career.