Jim Eckert

Jim Eckert (Jim)
Associate Professor of Marketing
Robert S. Kaiser Professor of Sales
Location:
3248 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education:
  • Ph.D., Michigan State University
  • B.A., Michigan State University
Teaching Interests:
  • Marketing
  • Sales
Research Interests:
  • Business-to-business relationships
  • Adaptive selling