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Finances, freight, food and festivities: Holiday shopping season starts early and shopper behavior varies

Haworth College of Business

… Submitted by Stacey Lowis on KALAMAZOO, Mich.—According to many media outlets, retailers are hoping inflation … shoppers to adopt a more conservative approach when it comes to the holiday season. Whether that happens is largely … with 12% fewer Gen Z shoppers saying they intend to buy larger-ticket items this year. However, as a group, Gen …

https://wmich.edu/news/2023/11/73415

Dr. Jennifer P. Bott named chair of WMU’s Department of Marketing

Haworth College of Business

https://wmich.edu/business/news/2026/06/jennifer-bott-marketing-chair

Expect festivities and finances to be top of mind as holidays approach

Haworth College of Business

… Expect festivities and finances to be top of mind as holidays approach Submitted by Amy … year will be no exception to that rule, even with inflation compounding year over year. Consumers will change behaviors, … are averaging three hours on social media each day. It’s where they’re learning about products and where they’re …

https://wmich.edu/business/news/2024/11/festivities-finances-2024

From WMU to the NFL: Emmy-winning alum reflects on ‘transformational’ college experience

News

https://wmich.edu/news/news/2026/01/detroit-lions-max-hahn-emmy-winning-alum-reflects-on-college-experience

New engineering and applied sciences faculty usher in a bright future

College of Engineering and Applied Sciences

… seeking funding and leading a powerful new generation into the workforce. Seven of these newcomers share their research and the ways in which their … “My role is to identify interdisciplinary projects where our faculty can team–up, and where their expertise is …

https://wmich.edu/engineer/news/2026/01/new-faculty

From the Windy City to WMU – Brett Been Takes to the Sky

College of Aviation

… From the Windy City to WMU – Brett Been Takes to the Sky Submitted by Tom Thinnes on   Remember those grade-school field trips where kids have a chance to explore career options.  Waste … similar enough for him to charter a flight plan toward an upcoming destination -- a first officer for SkyWest Airlines . …

https://wmich.edu/aviation/news/2020/11/been

Supply chain student leverages networking to secure internships and full-time job

Haworth College of Business

… Supply chain student leverages networking to secure internships and full-time job Submitted by Amy … for the workforce through four internships with the same company, stemming from networking experiences his freshman … . Currently, he works as a supply chain analytics intern where his responsibilities include developing Power BI …

https://wmich.edu/business/news/2025/12/supply-chain-management-nathan-clarke

Climbing Higher - Mark Brady's Aviation Journey from WMU to IFL

College of Aviation

… Climbing Higher - Mark Brady's Aviation Journey from WMU to IFL Submitted by Tom Thinnes on “The desire to reach the … time for Brady to pick a place to pursue his dream of becoming a pilot, this factored into the equation. “The fact … learning and growth. I of course need to give credit where credit is due: my flight instructors at the College of …

https://wmich.edu/aviation/news/2016/06/brady

New interdisciplinary center to address critical challenges in cybersecurity

Cybersecurity

… New interdisciplinary center to address critical challenges in cybersecurity Submitted by … The center is led by Jason Johnson , faculty specialist of computer science, and Dr. Alan Rea , professor of business … programs. For more WMU news, arts and events visit WMU News online. …

https://wmich.edu/cybersecurity/news/2026/03/center-addresses-cybersecurity-challenges

WMU receives $3M anonymous gift to support Bronco Athletics and Seita Scholars Program

News

… WMU receives $3M anonymous gift to support Bronco Athletics and Seita Scholars Program … with lived experience in foster care. This extraordinary commitment by a dedicated WMU family reflects their profound … For more WMU news, arts and events , visit  WMU News  online.   …

https://wmich.edu/news/news/2026/03/3m-anonymous-gift-supports-bronco-athletics-seita-scholars-program