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WMU researchers identify the bot loop, reshaping how food brands reach the next generation of shoppers
Haworth College of Business
… on KALAMAZOO, Mich.— In a major win for food marketers who want to make their brands stand out, researchers in Western … Drs. Anezka Viskova-Robertson , Marcel Zondag and Russell Zwanka argue that food brands are increasingly chosen or … on which brands do and don’t belong in the consideration set. Winning the loop To test their framework, the team ran …
https://wmich.edu/business/news/2026/06/food-supply-chain-bot-loop-research
From military service to serving up community, Navy veteran finds new passion at Western
News
… starting up a pickleball club on campus. "Back in 2019, it was just my brother and me playing. He didn't know what he was doing, I didn't know what I was doing," he laughs. "But … his commitment to service. He first encountered God's Kitchen of Michigan at a free meal event in 2021. …
https://wmich.edu/news/2022/12/70095
WMU education instructors offer advice for parents navigating virtual learning with young kids
News
… with his or her teacher over a tablet while a client waits for you to deliver a presentation over Zoom might have … with their laptop and spreadsheets sprawled across the kitchen table. Quick tips for success Create structure: … Help kids get acquainted with the technology and processes. Set boundaries: Create defined learning areas, if possible, …
https://wmich.edu/news/2020/08/60874
Innovation alert: AI marketing projects help students thrive
Haworth College of Business
… Western Michigan University Teaching and Learning, which awarded a series of mini-grants for AI teaching innovation. The awards supported the development and piloting of … Project by: Andrea Bautista, Kylee Brown, Reilly Kitchen, Andrew Mckibbin and Naomi Perales AI grants …
https://wmich.edu/business/news/2026/02/ai-marketing-grants
Defining your success
Haworth College of Business
… Whether it’s the never-ending stacks of bills on the kitchen counter or the financial jargon that takes multiple … not common in many U.S. households, which is why bringing awareness to the matter is important for professionals. The … networking has been challenging, but has also been a very rewarding experience,” says Astor. “I’m glad that we can give …
https://wmich.edu/news/2022/11/69900
With a fellow Bronco in her corner, 2025 grad makes off-Broadway debut in ‘Heathers’
Theatre
… With a fellow Bronco in her corner, 2025 grad makes off-Broadway debut in ‘Heathers’ Submitted by Emily Duguay on 2025 … Western graduate Aniya Thompson celebrated her off-Broadway debut in ‘Heathers: The Musical’ on July 8. (Photo by … made up her mind about working with Martin before she ever set foot in the rehearsal room. “I immediately texted Brian …
https://wmich.edu/theatre/news/2026/07/wmu-alumna-aniya-thompson-off-broadway-debut-heathers
An energetic start to a career in cybersecurity
Haworth College of Business
… is not only achieving a robust education, but he is also setting himself up for a fulfilling career. With a Bachelor … degree in electrical and electronics engineering from Kwame Nkrumah University of Science and Technology and a … confidence and effective communication across diverse settings.” During his time at WMU, Gyimah has welcomed the …
https://wmich.edu/business/news/2026/04/master-science-cybersecurity-gabriel-gyimah
Graduate, professional school fair coming up
News
… law or medical schools may attend one of three workshops set for 3 to 4 p.m. on the second floor of the Bernhard …
https://wmich.edu/news/2017/10/43330
Friday Feature: Ismail Abuzir
College of Aviation
… Ismail visiting the Eiffel Tower in Paris, France. Ismail was drawn to WMU mainly because of our aircraft’s state of … on campus, he has been able to meet many professionals and set himself up for future jobs and opportunities. Outside of WMU, Ismail became an ambassador for Republic Airways in order to get a foot in the door for his regional …
https://wmich.edu/aviation/news/2019/03/abuzir
WMU Beyond Borders: Anniya McWhorter’s decision to travel to Singapore
Study Abroad
… its welcoming psychology department and its overall home-away-from-home vibe. During my first year, I attended a few events and met a ton of people. It was great, and honestly, I thought that was all there was to … a long time, I had felt stuck at a mediocre level of goal setting. I was comfortable and hesitant to go the extra mile …
https://wmich.edu/study-abroad/news/2026/05/student-story-anniya-mcwhorter