Color

Primary

Our primary colors are brown and gold. Gold plays the dominant role in our identity and community. They represent WMU at the highest level and should 
be present in all communications. 

Always use at 100% full color. Do not alter opacity or screen.

7406 Gold

Pantone coated: 7406
Pantone uncoated: 120
CMYK coated: 0, 13, 100, 1
CMYK uncoated: 0, 11, 92, 0
HSL: 49, 100%, 47.3%
RGB: 241, 197, 0
Hex: #F1C500
Thread: Madeira 1124 gold

White

HSL: 0, 100%, 100%
RGB: 255, 255, 255
Hex: #FFFFFF

4625 Brown

Pantone coated: 4625
Pantone uncoated: 4625
CMYK coated: 14, 75, 91, 76
CMYK uncoated: 14, 75, 91, 76
HSL: 17, 45.2%, 22.5%
RGB: 83, 46, 31
Hex: #532E1F
Thread: Madeira 1059 brown

Neutral

The neutral color palette adds sophistication and contrast to our color system. 

Always use at 100% full color. Do not alter opacity or screen.

PMS 401

Pantone coated: 401
Pantone uncoated: 401
CMYK coated: 28, 25, 28, 3
CMYK uncoated: 24, 22, 26, 5
HSL: 32, 8%, 68%
RGB: 180, 174, 167
Hex: #B4AEA7

PMS 5497

Pantone coated: 5497
Pantone uncoated: 5497
CMYK coated: 48, 24, 29, 7
CMYK uncoated: 49, 23, 29, 14
HSL: 180, 8.6%, 54.5%
RGB: 129, 149, 149
Hex: #819595

PMS 7531

Pantone coated: 7531
Pantone uncoated: 7531
CMYK coated: 37, 44, 56, 31
CMYK uncoated: 34, 38, 46, 27
HSL: 20, 7.2%, 51%
RGB: 139, 127, 121
Hex: #8B7F79

Accent

Use the accent colors sparingly. Do not use for large floods of color.

Always use at 100% full color. Do not alter opacity or screen.

 

PMS 3285

Pantone coated: 3285
Pantone uncoated: 3285
CMYK coated: 100, 0, 57, 1
CMYK uncoated: 100, 0, 56, 9
HSL: 174, 100%, 28.2%
RGB: 0, 144, 129
Hex: #009081

PMS 1665

Pantone coated: 1665
Pantone uncoated: 1665
CMYK coated: 0, 82, 100, 0
CMYK uncoated: 0, 72, 100, 0
HSL: 12, 75.0%, 59.2%
RGB: 229, 104, 73
Hex: #E56849

PMS 200

Pantone coated: 200
Pantone uncoated: 200
CMYK coated: 20, 100, 100, 12
CMYK uncoated: 20, 100, 100, 12
HSL: 0, 100%, 35.3%
RGB: 180, 0, 0
Hex: #B40000

PMS 2567

Pantone coated: 2567
Pantone uncoated: 2567
CMYK coated: 24, 38, 0, 0
CMYK uncoated: 25, 40, 0, 0
HSL: 273, 45.5%, 74.1%
RGB: 192, 159, 219
Hex: #C09FDB

PMS 639

Pantone coated: 639
Pantone uncoated: 639
CMYK coated: 97, 4, 3, 2
CMYK uncoated: 94, 3, 2, 1
HSL: 194, 100%, 40%
RGB: 0, 156, 204
Hex: #009CCC

PMS 383

Pantone coated: 383
Pantone uncoated: 383
CMYK coated: 19, 0, 100, 18
CMYK uncoated: 30, 4, 100, 20
HSL: 67, 48.1%, 40.8%
RGB: 142, 154, 54
Hex: #8E9A36

Reproduction Guidelines

When communicating with printing or promotional vendors—anyone who is reproducing our logo and brand colors—it’s critical to specify the appropriate color system for each means of reproduction.

CMYK with Pantone spot color number

  • Paper items (brochures, mailed items, some signage)
  • Vinyl or other substrates (banners, adhesive decals, some signage) 
  • Full-color promotional items (magnets, buttons, etc.)
  • Soft goods (apparel, flags and tablecloths)

Choose brown, gold, white or gray for staff shirts. A brown tablecloth is the University standard for consistency.

Pantone spot colors only

  • Stationery items (business cards, letterhead, envelopes, note pads)
  • 1- or 2-color promotional items (pens, water bottles, totes, etc.)

RGB and Hexidecimal 

  • Websites
  • Digital communications (emails, online forms, social media)
  • Digital graphics (images, animations, video)
  • Digital presentations (PowerPoint, Keynote, etc.)

Color matching may vary on different computer monitors. Different printing processes (e.g., digital, offset lithography, screen printing) and paper choice may also affect the appearance of color. 

Embroidery

  • WMU has selected specific thread colors to be used on brown, gold, white or gray shirts for their staff.