Western is the premier university in the United States offering a four-year business degree specializing food marketing.
About Us
As one of the premier undergraduate food marketing programs in the United States, over 3,500 alumni work for leading food and consumer package goods manufacturers, data providers and retailers. Many of our alumni and the organizations they are employed with maintain strong ties with the program.
- The food marketing program is known for its real-world curriculum.
- Our faculty bring extensive industry experience, providing innovative instruction focused on teamwork, business engagement, industry projects and case studies with a global focus.
- WMU's food marketing program and Learning Evolution offer Professional Category Management Certification, which is the only university-based category management certification program on the market today that offers industry professionals advanced category management skills.
The combination of these unique program dynamics contributes to the programs near 100% job placement rates upon graduation.
The growth of the food marketing program prompted a coordinated effort to advance food marketing research and education. Our goal is to fill the need for leading research in food and consumer package goods in the areas of marketing, business analytics, logistics, food security, food sourcing and global supply chains, human resource management and pedagogy.
Our vision
The center will be nationally and internationally recognized as a thought-leading institution for food and consumer package goods marketing research and education.
- Produce, publish, and disseminate research to advance knowledge and practices in the global food and consumer package goods industries.
- Develop a cross-disciplinary research and education agenda that will enhance teaching and learning of food and consumer package goods marketing knowledge.
- Be an invaluable resource to industry for educational materials, knowledge and expertise.