Academics
Leading undergraduate food marketing education in the U.S.
Premier Program
A leader in U.S. education for food marketing
Western Michigan University is one of the premier universities in the United States offering a four-year business degree specializing in food marketing.
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Food Marketing Major
Students who join this program will practice hands-on training and have close interaction with faculty. Most of the program classes range in size from 25 to 35 students. Graduates are heavily recruited by leading firms from all segments of the industry including manufacturers, sales agencies, food distributors, retail operations and marketing research firms. Nearly 100% of food marketing graduates are employed or in graduate school within three months of graduation.
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Food Marketing Association
Western Michigan University's Food Marketing Association facilitates interaction between food industry company representatives and students, and also provides opportunities for networking among members. By focusing on the long-term goals of business students and the needs of employers, the Food Marketing Association strives to create community and opportunities for student success. Food Marketing Association sponsors several guest speakers, seminars, and industry tours throughout the academic year. Topics include industry trends, technology, career opportunities and career paths.
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Graduate Courses
Western Michigan University’s food marketing program is planning to offer new coursework as part of the WMU MBA, aimed at helping industry professionals take their careers to new heights. The courses will help professionals grow their knowledge and leadership capacity through a curriculum developed by faculty members who have made Western’s food marketing program the best in the nation. All courses will be offered in a HyFlex format where courses can be taken in person, online, or in both formats.
