Sport Management

Program description

The graduate sport management program within the Department of Human Performance and Health Education at Western Michigan University is designed to prepare students to blend general management skills with the specific demands of managing sport organizations and teams. Sport management students acquire a strong foundation in management, financial management, communication, ethics, marketing, promotion and legal aspects of sport. Specific courses in the sport management curriculum provide students with an understanding of the role of sports in society, the role of management in sports and the opportunity to apply their knowledge in sports-related internships. All courses are designed to meet or exceed national standards set forth by the North American Society for Sport Management accrediting body, and instruction will focus on both theoretical and applied knowledge.

Admission Process

Western Michigan University has an online graduate application system that allows all students (domestic and international) to submit required information into one system. General application information for the University, as well as specific requirements for individual programs, are captured into this system.

Applicants are asked to include some program-specific information for the Master of Arts in Sport Management. Applicants are encouraged to bookmark this information for quick reference while working through the graduate application process.

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Admission decisions

Once your application is complete, it will be reviewed and you will be notified by letter of the decision for admission. The graduate sport management program has rolling admissions (no established admissions deadlines).

If you have any specific questions, please contact the sport management graduate program coordinator, Dr. Geumchan Hwang.

Next Steps for Admitted Students

Many of the courses within the M.A. in Coaching Sport Performance may often be used to substitute for courses in the M.A. in Sport Management program (pending advisor approval). The courses and specific descriptions can be found in the WMU Course Catalog.

Students will complete a planned program form at their first advising session. For advising, please contact:
Dr. Geumchan Hwang.

Suggested course rotation

Fall First Year Title Credits
HPHE 6900 Research Methods in HPHE 3
HPHE 6600 Governance and Administration of Sport 3
Elective   3
Spring First Year Title Credits
HPHE 6920 Analytical Techniques in HPHE 3
HPHE 5610 Legal Issues in Sport 3
Elective   3
Summer Title Credits
HPHE 7100 Independent Study
HPHE 7120 Professional Field Experience 3
Fall Second Year Title Credits
HPHE 6630 Ethics in Sport 3
HPHE 6640 Marketing & Sales in Sport 3
Elective   3
Spring Second Year Title Credits
Elective   3
Elective   3
Total Credits

Planned program form

Utilizing the planned program form

Every student in the graduate sport management program will have a planned program form. Each semester when students come to see their advisor (Dr. Geumchan Hwang or Dr. James B. Lewis), the advisor will electronically enter your classes on a planned program form. Students are still responsible for registering for those classes.

Students should apply to the registrar to graduate during the semester prior to their planned registration. For example, if a student plans to graduate in the spring of 2019, they must apply to graduate by the end of the fall 2018 semester. When applying, send an email to Dr. Hwang or Dr. Lewis and they will forward the planned program form electronically to the registrar. Students do not submit the planned program form; advisors submit the form for students. The form can be used by students as a guide to keep track on their own, however, official record-keeping on the form is done by the advisors.

Students must register for all classes except for the professional field experience or independent study courses. Advisors must register students for either of these two courses.




Internship portfolios
Starting fall 2017, portfolios (notebooks) for undergraduate and graduate internships (HPHE 4990 and HPHE 7120) must be electronic. All reports necessary for the internships are available electronically both as writable PDF or Microsoft Word at:

  • Graduate Professional Development Manual: Word | PDF

You may choose to compile a report (similar to a paper) and turn your internship report in as a paper, or you might choose one of the following programs. These programs are e-portfolio programs and often provide free space for a student to create a portfolio:

  1. Weebly
  2. Digication
  3. RCampus
  4. Pebblepad
  5. My E-Coach
  6. Folio Spaces
  7. Chalk and Wire
  8. Foliotek

There are plenty of user friendly e-portfolio sites available (usually free). You can use any of them. Choose one that you like and that is easy for you. As of the beginning of fall 2017, any submissions must be electronic. If you have questions, please contact Dr. Geumchan Hwang.

Video of Internship

Internship information