Business Information Systems

Graduate Certificate in Business Analytics

 

Take your data-driven decision-making skills to the next level. The graduate certificate in business analytics prepares you for leadership roles that focus on the intersection of data and decisions. Through the program, you will grow your knowledge and career opportunities in one of today’s most in-demand fields.

Department of Business Information Systems
Western Michigan University
Kalamazoo MI 49008-5412 USA
(269) 387-5410

Is the graduate certificate in business analytics right for me?

In the program, you will be provided with hands-on experience in machine learning, data visualization, extraction transformation, modeling and more. Through practical training and real-world projects, you'll develop a deep understanding of state-of-the-art analytics tools, equipping you with the knowledge and expertise needed to excel in today's business environment.

You may earn the graduate certificate in business analytics as a standalone credential, or while being enrolled in the MBA or an M.S. degree program in business through elective courses. Earning the certificate while in a business master's degree program gives you an additional focus in analytics, which employers cite as an asset for managerial roles.

Program highlights

In this 12-credit-hour program, students will acquire a range of significant skills that are highly relevant in today's analytics-driven landscape.

  • Data extraction from various sources (cloud services, web and others)
  • Real-time reports from various data sources
  • Spreadsheet analysis and data modeling
  • Pivoting and exploratory data analysis
  • High-impact visualizations and interactive dashboards
  • Designing data stories for effective communication of analytics findings
  • Relational database design, administration and data security
  • Big data and NoSQL databases (e.g., MongoDB)
  • Descriptive, predictive and prescriptive analytics
  • Popular analytical techniques, such as classification, clustering, regression, association analysis and text mining
Review program requirements
Professionally dressed business student in the Haworth College of Business

Graduate support at WMU

When I got my bachelor’s degree, virtual classes were not an option. Now I’m able to participate via HyFlex. I appreciate being able to take courses entirely online, in person, or a mix, as I’m juggling a full-time career as well as my education.
—Natalie Tice, Haworth College of Business graduate student