Students present wine pitch

Leadership and Business Strategy Consulting

Western Michigan University’s LBS Consulting helps small-to-medium sized companies answer the strategic questions that are essential to growing with purpose and profit. WMU’s business consultants deliver world-class insights to clients by deploying three unique assets:

  • Two Ph.D. business faculty with deep expertise in strategy and professional experience in management consulting.
  • 100 undergraduate students in the Haworth College of Business, competing in teams.
  • Access, collection and analysis of a vast amount of specialized data that is tailored to your business.

These assets provide incredible scope and scale to enhance your business’s growth and profitability.

Get Involved

Our consultancy team provides unique insights to leverage your business.

Consultancy Projects

  • Bronconess Students learned how to create a purpose-driven brand that creates mutual benefit for customers, the university and alumni. Modeled after cause-driven brands like Newman's Own and TOMS, Bronconess profits fund scholarships for leadership and business strategy students.

  • BlueGranite Students worked with BlueGranite, a data and analytics consulting firm, to identify strategic growth opportunities through deployment of artificial intelligence-based offerings. Students conducted research to identify levers that maximize success and provided recommendations on attractive industries to enter.

  • Revolution Farms Students engaged with Revolution Farms, an indoor agriculture company, to inform pricing and product mix through in-depth interviews and surveys. The students collected data across the Midwest to assess market size and estimate realistic market capture. Recommendations had significant implications for operations, branding and growth strategy.