• Interns presenting

    Bronco Connect

    Projects culminate with Interns presenting their marketing recommendations to our clients.

  • MCRN leadership

    Corporate Resources

    Business Connection is part of the Michigan Corporate Relations Network, which connects corporations to university assets to promote innovative research and grow Michigan’s economy.

  • Examples of student projects

    Recent Projects

    Bronco Connect students help develop concepts into business plans.

  • Aerial photo of Schneider Hall

    WMU's Schneider Hall

    Located on WMU's campus, Business Connection facilitates partnerships with area businesses and University faculty and resources.

We mean business

Western Michigan University's Business Connection office is dedicated to strategically matching university resources to the needs of the local business community. By collaborating with the resources on campus, this office serves as a one-stop shop for companies and organizations that want to engage with the University. 

Whether you are seeking a research partner or searching for student groups to help develop your business plan, we can locate and connect you with the resources needed to move your business forward. 

We offer assistance to:

  • Develop and market your concept into a business plan
  • Establish research partnerships with our expert faculty in business, engineering, education, health and human services and other industries

The Business Connection office is located on the second floor, Schneider Hall, room 3120.