Maxwell Antonneau, The 30

Maxwell Antonneau

Maxwell Antonneau never backs down from a challenge. So when it comes to breaking into one of the world’s most competitive career industries—sports business—he rises to the occasion.

A Lee Honors College scholar, Antonneau combines a major in marketing with a minor in data analytics to uniquely serve athlete clients and communicate with professional scouts on their behalf. This skill set led to his selection for the prestigious Manhattan Sports Business Academy, a summer immersion program designed for college students seeking career acceleration in the sports industry. During his time there, Antonneau worked with YouFirst Sports, an agency specializing in athlete representation and sports marketing.

Antonneau currently heads up digital marketing efforts and leads a team of interns at Kalamazoo-based Willis Sports Agents. And his latest endeavor was founding WMU’s very own Sports Business Association in fall 2019, which now has more than 30 student members.

  • The Game Changer

    Senior, Marketing
  • Bucket List:

    Assist in the production of a music album, movie or short film; learn an instrument (probably piano); improve my golf game; author a children’s book illustrated by my childhood best friend; travel; start a business; and attend every major U.S. sporting championship.
  • Best advice:

    If you dream of something, you owe it to yourself to put the effort in to make that dream a reality. In other words, if you want it, go get it.

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