Venture Studio
At the Richmond Institute for Design + Innovation we are very intentional about teaching through professional context and real-life experiences by bridging the transformative gap between big ideas and execution. We call it the Venture Studio. The studio is exposing students to the real-world process of bringing consumer solutions to market. The Venture Studio helps students take work in previous product design studios beyond the idea phase. The product design students learn how to examine and research opportunity and create desirable consumer solutions and turn those solutions into feasible and viable consumer products that are investment ready.
The Venture Studio helps students take a deeper dive into validating whether their ideas are market ready. The students explore concepts like intellectual property, patent preparation, and venture investment. RID+I students were introduced to the startup ecosystem, preparing them to become acclimated and familiar with the world of venture building, pitch night events surrounded by investors, local business owners and fell
For information contact Michael Seeley.
Record number of undergraduate patent applications filed at WMU
Students in the new Venture Studio course within the Richmond Institute of Design and Innovation came up with a number of innovative product ideas, from a food allergen testing device to an accessible laundry basket. Today, 16 of them have patents pending.
Students turn ideas into market-ready products at RID+I’s Venture Studio
At the Richmond Institute for Design and Innovation, the Venture Studio transforms student concepts into real-world products. Led by Professor Michael Seeley, the course guides students through the full innovation process—from desirability and feasibility to pitch-ready viability. Through hands-on projects, industry collaboration, and investor pitch nights, students gain experience in design thinking, entrepreneurship, and product development. The result? A launchpad for young innovators to bring meaningful, market-ready solutions to life.