Marketing Specialist

Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.

• Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.
• Coordinates development of marketing and communication material and develops copy.
• Writes and proofs promotional material, reports and publications, press releases, Web and social media content.
• Translates message points into clear communication and meets well-defined communication objectives.
• Gathers information and data for various marketing and communication initiatives.
• Coordinates marketing communication activities.
• Assists with planning and execution of various events.
• May approve advertising within budget parameters.
• May be responsible for special projects or operational services.
• May supervise student employees.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• One year's relevant experience.

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Revised: 2017-05-08