Job description
Job code:
009966
Pay grade:
F
Pay type:
Exempt/salaried
General summary
Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.
Major duties
- Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.
- Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.
- Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
- Translates message points into clear communication and meets well-defined communication objectives.
- Develops plans and oversees execution of small to medium size events of moderate complexity.
- May be responsible for department or college-specific marketing or communication-related initiatives or programs.
- May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets.
- May respond to inquiries from or supervise staff and student employees.
Minimum qualifications
Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.
Required education
- Bachelor's degree in related field from an accredited institution.
Required experience
- Three years' relevant experience.
Physical requirements
Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.
Working conditions
Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.
Revised:
2024-04-15
This description indicates the general nature and level of work performed by employees in the above job. It is not intended to be a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.