Market Research Analyst Senior

Responsible for designing, conducting, analyzing and reporting market research.

• Leads the collection, analysis, and interpretation of data using multiple software programs for a variety of proactive and reactive research projects.
• Profiles and analyzes competitor programs including value proposition, practices and pricing strategies.
• Evaluates new program viability based on market demands, trends, and needs. Proactively identifies and communicates opportunities for revisions to existing University offerings in collaboration with faculty and administration.
• Designs, conducts, and coordinates effective research studies using qualitative and quantitative methods. Works with departments and colleges to determine best practices for improving program quality through use of primary and secondary data.
• Creates detailed data reports in multiple formats, that are easy to understand. Builds and maintains interactive dashboards and data visualizations using state-of-the-art software. Presents results to department leadership team and external constituents.
• Implements best practices related to market research integration into decision making strategies and plans processes.
• Leads and manages research studies using outside agencies.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• Three years’ relevant experience.
• Experience in market research strategy and analysis.
• Strong knowledge of word processing, spreadsheet and database software applications.
• Strong interpersonal, written, and verbal communication skills.
• Strong organizational skills and multitasking ability. Strong analytical skills.

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Revised: 2025-12-12