Digital Gift Officer

Develops effective multi-channel concierge-like outreach to University alumni that will generate significant relationships resulting in increased alumni engagement and participation in giving. Participates as an active member of the annual giving team, growing revenue and donor numbers through solicitations, volunteer engagement, and targeted campaigns.

• Works with the director using provided resources, segmentation, and multi-channel outreach, develops, manages, executes, tests and measure campaigns, that increase donor participation and annual donations.
• Works to ensure successful promotion and engagement of campaigns on social media. In conjunction with colleagues, writes, and edits content for social and email communications that align with the department and university messaging, goals, and strategies.
• Determines and targets display advertising, retargeting, using mobile geo-location to amplify and boost communication and messages to alumni.
• Builds relationships with donors and assists in coordinating strategies for the involvement of institutional partners.
• Identifies and qualifies donors to be moved along the major gift pipeline.
• Attains virtual visits via video conference or phone. May make in-person visits approved by the director.
• Promotes the annual fund to internal and external constituents.
• Applies industry best practices to maintain an awareness of successful initiatives utilized at peer institutions and make recommendations to grow the University’s digital fundraising program.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• One year's relevant experience.
• Strong interpersonal, written, and verbal communication skills.
• Experience in relationship building, cold calling, fundraising or sales.
• Ability to articulate the importance of higher education, and the critical role and priorities of the University.
• Ability to prioritize and execute multiple tasks to meet deadlines and goals.
• Strong self-motivation.
• Ability to work well as a contributing team member within a complex organization requiring collaboration, teamwork, and communication.
• Experience using relational databases. Experience using office software applications.

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Revised: 2022-08-10