Associate Director Assessment Marketing and Communication

Develops and implements marketing, promotion and communication strategies for the division. Creates multi-faceted marketing campaigns, maintains website, presents reports, and supports data storytelling for the University.

• Consults with departments to develop projects, tracking, budget objectives, and timelines to populate and implement the annual marketing and communication plan for the division. Maintains all aspects of project management and scheduling for the marketing initiatives.
• Tracks metrics for success of various marketing and communication initiatives to determine reach, effectiveness, and return on investment. Coordinates the development of marketing plans that share outcomes routinely and broadly and incorporate the use of social media across a variety of platforms.
• Explores and implements creative development of marketing materials using industry standard applications. Supports the University brand strategy and ensures that all materials meet University guidelines.
• Assesses and plans outcomes to market student affairs priorities to students, faculty, staff, parents and colleagues. Responsible for division-wide brand development in alignment with the University brand, ensuring brand and message consistency and increasing the impact and reach of the division’s marketplace.
• Develops and executes communications strategies that strengthen the divisional brand, within the University guidelines, and increases the visibility of the division. Assesses effectiveness of communications by defining metrics and methodology for measuring results.
• Fosters and supports a divisional culture of data-driven storytelling and dashboarding to share the promise of student affairs with core stakeholders and demonstrate how we meet this promise using evidence.
• Manages administrative functions and coordinates production to achieve marketing objectives. Maintain the unit’s operational budget, including tracking spending initiatives.
• Coordinates with University marketing and communications prior to communicating with media contacts. Maintains relationships with third party agencies and vendors. Develops plans and oversees execution of small to medium sized events of moderate complexity.
• Writes, edits and proofreads marketing and communication campaign materials, press releases, publications, presentations, advertising and collateral material. Ensures accuracy and integrity of all promotional materials to maintain quality standards and adherence to University standards.
• Hires, trains, evaluates and supervises staff and student employees.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• Three years' relevant experience.
• Strong interpersonal, written and verbal communication skills.
• Experience with graphic design.
• Experience with marketing.
• Experience with videography.
• Experience with communication.
• Experience with design.
• Web development skills.

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Revised: 2023-02-13