Director Marketing and Communications

Directs all marketing and communication strategies for WMUx. Responsible for leading the WMUx market research function. Develops and executes strategic priorities to ensure the University’s long-term success.

• Manages, creates and executes broad marketing communication plans and strategies which include direct marketing, publications, promotion and advertising, press releases, events, Web and social media.
• Writes and develops all marketing communication content, refining messages and objectives and adapting writing style to audience.
• Directs the market research team, providing guidance and prioritization on strategic initiatives and helping to increase the utilization and impact of services.
• Develops and executes strategic priorities and is integrally involved in the strategic planning process at multiple levels.
• Assesses effectiveness of marketing strategies by defining metrics and methodology for measuring results.
• Directs cross-functional teams to implement all marketing strategies and communicate relevant data and insights to various stakeholder groups.
• Oversees and manages the marketing budget, including events and advertising, personnel, third-party data sources and external research partners.
• Represents the department on University committees and workgroups.
• Hires, trains, evaluates and supervises staff.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Master's degree in related field from an accredited institution.

• Eight years' relevant experience required.
• Supervisory or lead experience.
• Experience in marketing roles responsible for developing and executing strategic marketing and communications plans and managing a budget.
• Experience of and ability to craft marketing and communications strategies to achieve vision of department.
• Excellent communication skills.
• Ability to form strong relationships across a large organization.
• Experience with executing successful marketing campaigns to a wide variety of audiences.

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Revised: 2023-03-15