Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
- Ph.D., Michigan State University
- MBA, Wayne State University
- B.S., Wayne State University
- Advertising and promotion principles
- Principles of marketing
- Direct marketing
- Consumer behavior
- Alcohol moderation advertising
- Consumer privacy issues
Dr. JoAnn Atkin, is an associate professor of marketing at Western Michigan University's Haworth College of Business.
She has taught a number of courses since she joined the faculty in 2003. In addition to the teaching interests listed above, she has taught courses on marketing research and integrated marketing communication campaigns. She has successfully coached numerous student teams in regional and national student advertising competitions and is a co-faculty advisor for the WMU Ad Club, an American Advertising Federation affiliated student organization.
Atkin's work has been included in:
- Health Communication
- Journal of Advertising Education
- Journal of Business Research
- Journal of Current Issues and Research in Advertising
- Journal of Interactive Marketing
- Journal of Marketing Communications
She also has presented her research at nationally recognized conferences, including the American Marketing Association's Educators Conference and the annual conference of the American Academy of Advertising. She is a member of various marketing-related professional organizations and is an associate editor for the American Journal of Business.
Prior to her academic career, Atkin gained professional experience in a variety of marketing communication and research positions and continues to consult in these areas. She has worked with such clients as DaimlerChrysler, Ford Motor Company, Health Alliance Plan of Michigan, Disney, General Motors Corporation and Pfizer.
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