Bruce Ferrin

Bruce Ferrin
Professor of Marketing
(269) 387-6145
3286 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
  • Ph.D., Pennsylvania State University
  • M.S., Iowa State University
Research interests: 
  • Transportation and logistics

Dr. Bruce Ferrin, is a professor of marketing at Western Michigan University's Haworth College of Business.

He has more than 20 years experience in business logistics management and scholarship. He joined the WMU faculty in the fall of 1998. Previously, Ferrin was a visiting assistant professor at the University of Arkansas and spent seven years as a member of the purchasing and logistics management faculty at Arizona State University. Ferrin has also taught transportation and logistics at Pennsylvania State University, where he completed his Ph.D. in business logistics in 1991, and Iowa State University, where he earned an M.S. in transportation and logistics in 1985. Ferrin has also worked in dispatch and dock supervision in the less-than-truckload motor carrier industry.

Ferrin's research has been published in the:

  • Journal of Business Logistics
  • Transportation Journal
  • Decision Sciences
  • Journal of Production and Inventory Management

He has made several sponsored research trips to Central and Western Europe. While in Europe, Ferrin made presentations of his research to the Hungarian Logistics Association, the Technical University of Budapest, the Logistics Promotion Centre of Hungary and the University of Stuttgart. Ferrin has consulted with several firms including AlliedSignal, Pacific Bell and GEZE Door Products of Germany.